Sue Monhait is known as the Gift Biz Gal and have worked in the retail and online spaces and in corporate sales & marketing serving both boutique shops and larger brands, she is also host of the Gift Biz Unwrapped Podcast.
Here's an idea you may have never considered - how to use Kickstarter to grow your handmade business! Toy Coach Azhelle Wade shares all her crowdfunding tips in this value-packed episode.Azhelle's been having way too much fun working in the toy industry for over 10 years with companies like Toys R Us, Party City, and Madame Alexander! She has 3 patented toy products, multiple design awards, and is the host of the well-known toy industry podcast, Making It In The Toy Industry.Today, Azhelle is known as The Toy Coach. She loves helping people outside of the toy industry find their way in so that they can bring their toy ideas to life. Her online program, Toy Creators Academy, clarifies the toy development and launch process with step by step guidance. Azhelle's mantra for her students and listeners is, "Make it Toyetic!"BUSINESS BUILDING INSIGHTSTrain your brain to be creative and generate ideas when you need them. <-- Tune in to learn how to do it!To come up with something unique and different, learn to see the creativity in combinations of things that don't seem creative at first glance.Test a small batch of your new products by selling at local shows with an open mind. When you ask someone to exchange money for your product, you'll get honest feedback and discover what needs to be improved with your product.Retailers are now looking to social media to discover trends rather than making decisions about what to buy based on their own opinions.Tune in to the full episode for more great business insights!How To Use Kickstarter To Grow Your Handmade BusinessKickstarter is a great way to fund a new product PLUS get consumer feedback on what they want to see at the same time.Once you have a prototype ready, order a minimum run of products before you launch a Kickstarter and understand the timeline of when the final products will be available.Focus heavily on marketing to make your Kickstarter a success.Be really clear on how much shipping your products will cost (including worldwide) when you design your Kickstarter. Even successful campaigns lose money because they miscalculate shipping costs.Make sure you can meet the timelines you set for fulfillment.If you have a successful Kickstarter and want to get your product into stores, attend all the trade shows right after your Kickstarter is complete to get orders from retailers.So many more specific crowdfunding tips in this conversation. Listen in to hear them all!Resources MentionedEpisode 162 about production, identifying factories & wholesaleToy Trade Show HandbookEpisode 121 - Protecting your ideas & products with patents, copyrights & trademarksContact LinksWebsite | Facebook| Instagram | Twitter | LinkedinJoin Our FREE Gift Biz Breeze Facebook CommunityBecome a Member of Gift Biz BreezeIf you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started.Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This PodcastApple Podcasts | Google Podcasts | SpotifyThank you so much! SueKnow someone who needs to hear this episode? Click a button below to share it!
When Ana Bolanos built Limbo Imports Hammocks, she set the stage for sales as soon as her business opened. Today she's sharing actions you can take to build your online business to get more sales.Ana was born and raised in El Salvador and had always been fascinated by artisan-made goods and craftsmanship.She came to the United States when she 18 and had always dreamt of owning her own business … one that could make an impact.True to this vision, Ana partnered with a team of artisans to co-design hammock chairs in a way that preserves the Mayan ancestry yet adds a modern twist.Each fair trade hammock is one of a kind and allows Ana to celebrate history and her home country’s tradition. They’re functional pieces that are also beautiful and provide relaxation.BUSINESS BUILDING INSIGHTSFocus on your dream, your vision, your why. It will keep you going when things get hard.If things don’t happen as planned, keep going! Pivot and go in a different direction.Building an audience helps spark people’s interest in you and your product. It establishes great relationships with clients.Always have Plan B in place when Plan A doesn’t work. Test things out what works and what doesn’t.Tune in to get all the biz building insights!How To Build Your Online PresenceEvery handmade product is one of a kind and has a story. Share yours to set yourself and your products apart.Post pictures and stories about your products and ask questions on social media (even if you haven't started your business yet) to build excitement and relationships with future customers.Have products ready to purchase when you launch your website to encourage immediate sales.Test out the entire sales process - shopping carts, shipping, labels - everything before you get your first customer.Educate your customers on how to use and care for your products so there are no reasons for them not to buy.Have the answers to sales questions customers will ask right there on your website.Add a card into your product package inviting customers to share and stay connected on social. It's a great way to grow your business.Consider providing samples to social media influencers to get great promotions and amazing product pictures you won't find anywhere else. But make sure you have a contract.Get lots more tips by listening to the whole episode!Contact LinksWebsite | Facebook | Instagram | LinkedinJoin Our FREE Gift Biz Breeze Facebook CommunityBecome a Member of Gift Biz BreezeIf you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started.Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This PodcastApple Podcasts | Google Podcasts | SpotifyThank you so much! SueKnow someone who needs to hear this episode? Click a button below to share it!
Guess what? There are some really effective ways of marketing for small business the big boys can't use. Marketing expert Teresa Heath-Wareing shares valuable tips on how you can use it for your handmade business.Teresa is an award-winning international speaker, TEDx speaker, trainer and podcaster. She’s recognized alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers.Having spent the last 16 years in Marketing - working with international brands such as Land Rover, Jaguar and Leadpages. Teresa helps businesses, entrepreneurs and marketers to enhance their digital marketing & social media efforts.Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star and James Wedmore, Mike Stelzner and Dean Graziosi.BUSINESS BUILDING INSIGHTSDon't let fear stop you. Say yes to new opportunities and figure it out after.Practice bravery in your business. Putting yourself out there can lead to big things.Overcome imposter syndrome by reminding yourself of wins. Create a 'Love Folder' and save good testimonials, write down everything (small or large) that went well, take screenshots of positive comments online, etc. Remind yourself of all the people you've helped.Find ways to brainstorm and get new ideas from other people - use your team, a coaching group, etc. Expose yourself to things outside your focus to stimulate creativity - in your business and for marketing.Don't rush to push for a sale. Showing up online is how you connect with your audience. You have to show who you are. And it takes time to build a relationship.As a handmade business, the skill of what you do and how you create your products is your superpower. That's your USP.Tune in for too many valuable business insights to summarize here!3 Surprising Points About Marketing For Small BusinessThe beauty of a small business is that you are flexible and can move fast. You can learn something and implement it right away. Being nimble allows you to pivot and take action quickly.As a small business, you can develop the kind of really authentic, personal connection with your audience that large businesses can't. And right now - that's what sells.Find ways to incentivize your customers to share their joy about your products. User-generated content works 10x better.TONS more tips on marketing for small business. Listen to the full episode to get them all!Resources MentionedTeresa's Membership Program - Marketing That Converts AcademyTeresa's Podcast - Marketing That Converts PodcastTeresa's Contact LinksWebsite | Facebook | Instagram | Twitter | LinkedinJoin Our FREE Gift Biz Breeze Facebook CommunityBecome a Member of Gift Biz BreezeIf you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started!Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: Rate This PodcastApple Podcasts | Google Podcasts | SpotifyThank you so much! SueKnow someone who needs to hear this episode? Click a button below to share it!
You've probably used Pinterest to find a new recipe or fun project - but do you know how to use Pinterest for business?Kate Ahl is here to tell us everything we need to know to leverage the traffic-driving power of Pinterest for our product-based businesses.Kate is the owner of Simple Pin Media, a Pinterest management and marketing agency that helps clients find and convert “their person” on Pinterest.She has a passion for helping over 600 small business owners grow on this platform. When she teaches Pinterest marketing, she aims for it to consist of actionable, simple steps that help owners move forward and see results without being overwhelmed.Kate also hosts the weekly Simple Pin Podcast all about Pinterest marketing.BUSINESS BUILDING INSIGHTSDon't chase someone else's success. Your business is your own and your path to success will be unique to you.Pinterest is a great tool to drive traffic to your website. Remember that it's a visual search engine not a social network.People go to Pinterest to find an idea and then take action on it.A big reason to use Pinterest is that when you share your products or creation, it will live there for a really long time. Unlike other platforms where posts are gone in just a few minutes.Pinterest provides a great return on your investment of time and effort.Make sure you listen to the full episode to get all Kate's insights about Pinterest!How to Use Pinterest For Your Product-Based BusinessWhen people visit your Pinterest profile, they should be able to understand who you are, what you talk about, and what you sell simply by looking at your profile and boards.Use the name you are most know by (your name or your business name) for your Pinterest profile name. That’s what people will search for.Start with a minimum of 10 boards with product-type specific names. Name each board using keywords your customers would use. Hot Tip: The name of the board carries a lot of weight when people are searching!Create a description for each board - just 2-3 natural sentences that include keywords people use for search.Think of a Pin as a billboard. It's what you create that leads back to your product or content and should tell a quick story about your product or content, just enough to get people interested. Add a little text on top of the image to help tell the story (i.e., gluten-free or vegan, etc.)Write short descriptions on each pin that include keywords. Most viewers rarely read them - it's mostly for the algorithm to know what your pin is about. <<-- Insider tip!!If you want to use a scheduler, choose one that has API from Pinterest and is a marketing partner.Kate shares a TON of tips & information - tune in to the whole conversation to get it all!Resources MentionedCanvaTailwindSimple Pin PodcastKate's Contact LinksWebsite | Facebook | Instagram | TwitterJoin Our FREE Gift Biz Breeze Facebook CommunityBecome a Member of Gift Biz BreezeIf you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started!Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: Rate This PodcastApple Podcasts | Google Podcasts | SpotifyThank you so much! SueKnow someone who needs to hear this episode? Click a button below to share it!
View 381 more appearances
Share Profile
Are you Sue? Verify and edit this page to your liking.

Share This Creator

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Creator Details

Episode Count
385
Podcast Count
5
Total Airtime
1 week, 3 days
PCID
Podchaser Creator ID logo 494158