Susan Boles is a Growth Architect for agencies & consultants at ScaleSpark. She helps them break out of growth stalls by fixing back end processes and creating systems designed to scale. She has over a decade of experience as a CFO and software consultant and she's on a mission to help founders build sustainable, profitable businesses - because growth is only hard when your business isn't built for it. She's also the host of the Break the Ceiling podcast, the show that helps agencies & consultants bust through self-imposed growth ceilings by shirring up their operations and increasing their capacity.
What's YOUR earliest memory of money? Mine is going with my parents to open my own bank account at our local credit union. A lot of our experiences with and stories around money come from our childhood: how we saw money handled and what we got told about money, to name a few.And that stuff sticks with you. All of us have a completely unique and individual relationship to money that's influenced by not JUST those factors, but also the impact of every decision (good or bad) we've made with our own money and the impact of every decision (good and bad) we've seen OTHER people make with THEIR money.Your relationship with and access to money is impacted by your societal class, your demographics, and your generational wealth (or lack thereof). It's also influenced by the society you live in -- and if you're in the US, at least, that means a capitalist society. One where power and money are often interchangeable and where the depth of inequality is stunning -- and only getting more dramatic. Some of the workaround examining our relationship to our money also needs to examine how the system we live in impacts that relationship. Because it DOES. Once we understand that, we can start thinking about our relationship to money in a much broader view -- and we can start considering using our businesses as a means to start evening out some of that inequality. My guest today spends a lot of time thinking about, talking about, and teaching this work. Bear Hebert is a radical life coach, social justice educator, and anti-capitalist business consultant. In work and in life, Bear actively looks at the intersections of power and privilege and will ask you to do the same, pushing both you and your business in the direction of more liberated moments. Their current offerings include Anti-Capitalist Business Consulting and their online course, Freely: An Anti-Capitalist Guide To Pricing Your Work.Listen to the full episode to hear: The value of doing money mindset work How your relationship to money affects just about every area of your business, including a deep dive on pricing How Bear approaches making their services more accessible  And what accessible actually MEANS in the first place... Learn more about Bear Hebert: Anti-Capitalist Business Consulting Freely: An Anti-Capitalist Guide To Pricing Your Work  Follow Bear on Instagram Learn more about Susan: Think Like A CFO Scalespark Action Plan ScaleSpark
You're not a spreadsheet and you're not a calculator. You're a person with experiences, feelings, and history. But when most of us think about managing money, we think about it like it's math. We expect to make decisions about money like a calculator. But managing your money is actually more like figuring out psychology than math. Human beings don't make decisions like a calculator. We make decisions emotionally—and that includes financial ones. Learning how to manage your money well is part skill, sure. But a whole lot more is about examining your own relationship with money and dealing with all that baggage you're bringing to the table.How you think about money, the choices you make with your own money, and the relationship you have with it is ultimately impacted by a lot of stuff BESIDES just those decisions. It's influenced by what you learned about money as a kid. It's influenced by your reactions to previous decisions you've made with your money - both good and bad. We all have a completely unique and individual relationship to money that's influenced by all those factors. By examining that relationship, we can understand WHY we do the things we do and think the way we think, identify those influences -- and ultimately be able to make more conscious choices about what we do with our money.All this month we're going to examine the psychology behind money and why we think the way we do about it. To kick us off, I want to talk about buying things because that's where most of us start thinking about money. What should we buy? Or even SHOULD we buy something? We're bombarded with messages every day that encourage us to buy, buy, buy. Sometimes we even get told that it's patriotic. But WHY do we buy what we buy? That's what I want to know. And, as it happens, I know someone who LOVES geeking out on buying and marketing psychology. Meet Margo Aaron. She's a psychological researcher, turned marketer and the founder of That Seems Important, which is quite possibly my favorite blog in existence. She also co-hosts "Hillary and Margo Yell at Websites", an award-winning show about marketing and teaches writing and marketing to business owners. When I want to nerd out on the psychology behind marketing, Margo is my go-to. Listen to the full episode to hear: How shopping was INVENTED (yes, I said invented!) Why we buy things we WANT instead of only things we need How to ethically use the power of psychology for good in your marketing Learn more about Margo Aaron:  Marketing Masterclass: The Art and Science Of Getting People To Care on Skillshare Why We Buy Things We Don’t Need on Medium Learn more about Susan: Think Like A CFO Scalespark Action Plan ScaleSpark
If you're like me, you've started to think in earnest about your goals for 2021.And if you’re like a lot of business owners I know, you might be thinking that this is the year you’re going to get your sh*t together when it comes to your money. You’re going to start reviewing that P&L statement you get every month. You’re going to be more intentional about how you spend and pay attention to the ROI you’re getting.You’re going to get clear on exactly how you’re making money--and how you can make more of it without working yourself into the ground.Now, if you’re both nodding your head and feeling the anxiety rise in your chest as I describe these financial goals, I see you.We all have the best of intentions about how we’re going to manage our business finances… ...but few people actually follow through on learning how to manage their business’s money or execute the financial plans they create.Part of that is that most of us have no small amount of shame or guilt around not having done work this already. And part of it is that it can be hard to figure out where to even start. The world of finance doesn't do a great job of making learning about your business finances approachable. You want to feel like you’re on top of your money stuff but it’s tough to climb over all the questions and reports and bank accounts and spreadsheets.That’s where I come in. I help you think like a CFO. Working together, you’ll learn the skills you need to confidently make decisions about how to spend your money and how to structure your business so you make more. You’ll build a more resilient business that’s efficient and easy to run. And, you’ll create meaningful financial processes so you’re never caught with your pants down again.Think Like A CFO is a 6-month accelerator and coaching program that will teach you to think about your business like a CFO would, so that you know exactly what to do with every dollar in your business.Each month, we'll cover one of our 6 core topics: Your Relationship To Money, Risk + Resilience, Cash Cushions + Beyond, Investing in Your Business, Measuring Success, and Scaling Sustainably.Listen to the full episode to hear How we’ll examine your relationship to (and mindset of!) money Everything you’ll learn during Think Like A CFO The kind of support you can expect from me when you sign up for Think Like A CFO  Your bonus if you sign up by December 31, 2020! Learn more about Susan: Think Like A CFO Scalespark Action Plan ScaleSpark
What if you could change the way you price your services and double your revenue without bringing on any new clients or changing anything about HOW you work with your clients? Oh, yes, it’s possible!Sometimes, just switching up how you're pricing your services can have a dramatic effect on your overall profitability—and I don't just mean raising your prices—but reimagining how those prices are structured in the first place.We've been talking this month about creative strategies around pricing or packaging your services. And as part of that exploration, I wanted to re-air an interview that I did with Lacey Sites from a Lit Up Life in 2019. Lacey is a business mentor and success coach for high-performing women entrepreneurs and she created a unique revenue sharing pricing structure that allowed her to scale her one-on-one coaching business and dramatically grow her profits without bringing on a single new client. This unique model allowed Lacey to double down on her investment in each client, reap the rewards when their work with her pays off—and it also creates a pricing structure that builds trust and represents the true long-term partnership she wants to build with each client.This episode originally aired in December of 2019. It's been one of the most listened-to episodes ever and I think that's because it creates a model that allows you to genuinely grow and scale a service business without having to give up the close 1-1 client relationship. Listen to the full episode to hear: Increasing revenue without increasing work by using a revenue or profit-sharing model The logistics of actually creating a revenue-sharing model How a revenue-sharing model requires Lacey to filter her clients more carefully  The impact that shifting to this pricing model had on Lacey’s business Learn more about Lacey Sites: LITerally Podcast With Lacey Sites @alituplife in Instagram @A Lit Up Life on Facebook Facebook Group: The Lit Up and Loaded Entrepreneur Learn more about Susan: Think Like A CFO Scalespark Action Plan ScaleSpark
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