Susan is producer of the Marketing Upheaval podcast, by Creative Outhouse. She also hosts Dinner Tonight Atlanta and is Co-host of the Inclusion Catalyst podcast. Creative Outhouse is a boutique creative marketing agency in Atlanta, GA. We create branded content, Advertising & Marketing materials, develop brands and plan & place paid media.
On this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and marketing can be. Well, anxiety has gone through the roof as you can imagine. For people who already had anxiety, it has been exacerbated tremendously— especially anxiety around health issues. With COVID, many people are very afraid of getting infected or losing family members, things like that. But also, I’m seeing people who haven't typically struggled with anxiety in the past. IN addition to health anxiety, we’re seeing issues about financial security. But there's also been a sort of a vague uneasiness overall about what is happening in the world; like it feels as if the world is falling apart for a lot of people and they don't have a lot of security or safety about what's coming in the future.  Behavior Change Marketing Starts With WhyRudy FernandezSo how does that manifest itself?Dr. Marni BenderIn terms of basic symptoms, it's a lot of physical symptoms like upset stomach, headaches, general muscle tightness, that makes it hard to just relax. And that comes out a lot of times in anger, fighting, just an irritability with others. It also tends to make people want to control things or avoid things. When people get anxious, they get very avoidant of things that make them anxious because it makes your anxiety go away. Or they get very controlling.  Again, that's a way to give them to reduce their anxiety. If they have a sense of control, it's often an illusion of control.Rudy FernandezSo it's a binary either nothing or try to control what are some of the things they try to control that are sort of irrational?Dr. Marni BenderI would say it's actually not binary. It's a matter of degree. But I see what you're saying like people seem to have the opposite response either controller or avoid, but how much they do it is certainly a matter of degree. We all probably do that a little bit. But the more extreme we get, the more problems we tend to have functioning in life. A simple example would be people that are extremely ordered. if something gets out of place,Rudy FernandezLike organizing a spice rack or whatever…Dr. Marni BenderYes, exactlyRudy FernandezAnd what kind of things are they avoiding?Dr. Marni BenderIt can be seeing people. It can be taking care of their health, dealing with their personal finances, people tend to start getting into financial trouble... They don't want to pay attention to it. So they either ignore it and just start incurring lots of debt. Or they will almost go to the other extreme of like, I don't have a problem and spend willy nilly shopping and things like that.We're Missing Clear MessagingRudy FernandezYou brought up something that I've noticed. We are all still trying to feel around for what is the best way or what is a comfortable way to engage with friends, for example. We had some other friends over and we sat outside. When we went inside to get food, they came inside with us.  It was awkward because we’re thinking, “there’s a reason we're in the heat.” So it's really trying to figure that out your social interactions, and you're right sometimes It's like, let's just avoid social interactions. And it's a weird balance right now.Full transcript here:  Support the show (
Talking with Idalia Fernandez, Monisha Kapila, and Angela Romans about their work coaching and supporting nonprofit leaders of color, and some key patterns they see emerging as many historically White-led organizations may be appointing leaders of color for the first time. Among the topics we cover: Connecting this work to current events. Identifying problematic organizational patterns. The issue of funding scarcity. Effectively supporting new leaders of color. Support Inclusion Catalyst by donating to their Tip Jar:
This episode was recorded on May 27, 2020. Mickey visits with Olanike Ayomide-Mensah to talk about equity, diversity and inclusion in the workplace; and how it intersects with leadership development. We discuss: We've been chasing diversity and inclusion since the Civil Rights Act and making anemic progress. It's time workplaces face the truth about what it's going to take to see real change. Nonprofit organizations have a unique opportunity to model and lead The nonprofit sector will have to face some hard truths and be imaginative and courageous in forging a new path forward. Nonprofits are good at treating individual problems, but not cultural problems. How does one transform a culture? Looking at an org’s policies and procedures, especially related to workforce planning, hiring, training & development, promotion and retention. Equity and diversity in board governance Equity in Philanthropy & Fundraising We welcome your questions and feedback via The Inclusion Catalyst website. Support Inclusion Catalyst by donating to their Tip Jar:
This episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy and a new term for you, “Monkey Math.” Whether you’re in marketing or not, this episode will be eye opening about the medicines you take and the unnecessary costs. Hey everyone. This is Rudy Fernandez from Creative Outhouse. This conversation with Kyra Hagan is eye opening. For starters, she talks about how 25 – 30 cents of every dollar a company or organization spends on healthcare goes to pharmaceuticals. And many times, there’s what Kyra calls “monkey math”. So there’s a lot of waste. So how you do you get the message to people that there’s a problem and you can solve it? How has he new world of healthcare changed messaging and tactics? Well, that’s why you’re here, isn’t it? Welcome to Marketing Upheaval. My guest is Kyra Hagan, Vice President of Marketing at RxBenefits. RxBenefits is a technology-based company that helps midsize employers get better pricing on prescriptions for their employees. Kyra has more than 20 years of healthcare IT experience and has a unique perspective on what's going on in the world of prescription drugs, and how mid-sized employers are managing that part of their coverage they offer their employees. We’re talking about that and how she engages her audiences, what's changed with the COVID crisis, and what she sees on the horizon.Rudy: So let's start with RxBenefits. Who exactly is your customer?Kyra: Well, RxBenefits actually has three customers. We partner with Employee Benefits Consultants, often called brokers, to bring an optimized pharmacy benefit to self-insured employers of all sizes. At the end of the day, we end up servicing the broker, the HR manager or the benefit leaders inside of that organization and all of the organizations’ employees and their family members, who we call members.Rudy: So what is the problem that RxBenefits solves for them?Kyra: Pharmacy is a critical benefit. It's highly utilized by employees, but it's also very costly. And I think today, about 25 - 30 cents of every healthcare dollar that an organization is spending on healthcare benefit is going to prescription drugs, with no sign of a slowdown. Unfortunately, not all of that spending is beneficial. A lot of dollars inside the system are wasted due to poorly negotiated pharmacy buying contracts, lack of clinical oversight and really poor customer value or poor customer service and explanation of the benefits. We exist to help employers bridge those gaps so they can balance the economic and the clinical value of the benefit. That tends to lower the overall cost of the pharmacy benefit by an average of about 26%.Rudy: That sounds like an easy sell. What kind of barriers could you possibly have that if you say, we're trying to lower your cost for pharmaceuticals, your cost per employee or however you measure that, right?Kyra: Unfortunately, there's a false perception in the marketplace from HR leaders that lowering cost in the Pharmacy Benefits means lowering coverage. View the rest of the transcript and show notes at: the show (
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Creator Details

Feb 9th, 1978
Atlanta, GA, USA
Episode Count
Podcast Count
Total Airtime
1 day, 55 minutes
Podchaser Creator ID logo 991678