Sydney Carlson is an American fashion influencer, entrepreneur, and social media personality. She co-founded Wildflower Cases, a popular custom phone case brand, alongside her sister Devon and their mother. Sydney is known for her distinctive aesthetic, blending 90s nostalgia with contemporary trends, which has garnered her a strong presence on platforms like Instagram and YouTube. Through her work with Wildflower Cases and her personal brand, Sydney has become a prominent figure in the digital fashion space, often collaborating with designers and other influencers to showcase her unique sense of style.