Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation. She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. Tara is also the co-founder of Yellow House Media, a full-service podcast production agency & consultancy.
"The Squeeze" occurs when you've run out of capacity in your business. You simply don't have the time, energy, or mental bandwidth to do more, and so you can't really see a way for the business to grow. Still, The Squeeze convinces you that if you just rearranged the pieces or tried a little harder, you could force some fresh growth. But alas, you just end up squeezed into a different arrangement of the same pieces. In other words, you use what's familiar to try to work your way out of the Squeeze... and so you can't quite escape because "what's familiar" is what got you into the Squeeze in the first place. To actually alleviate the Squeeze, you have to take a completely different perspective and see things in a new way. And that's how talking things out with others and learning how they see things differently really helps inspire opportunity. Now, I know it's challenging to have those conversations or connect with people who see things in different ways. That's one of the reasons I started this podcast 5 years ago; I desperately wanted to bring wildly different perspectives to small business owners like you who were feeling The Squeeze. It's also why I bring business owners together through community and events, as well. I don't have a new conversation for you today, though. Instead, I want to share my own observations—sort of a grand total of what I've added up over the years of my own business-building, my interviews, my personal conversations, and my coaching & community-building. This is a look at what I see when I look at a business and what I hear when I talk to a business owner. It's the overlap of opportunity and sustainability that drives the work I do with small business owners. The post EP 325: When Opportunity Meets Sustainability With Tara McMullin appeared first on What Works.
All this month, we've been examining the relationships in our businesses and how we make them stronger. We looked at our relationship with our customers, our relationships to our team members, and our relationships to our community and internet neighbors. We even looked at our relationships to ourselves and our businesses. This week, we're going to step back and take a look at the patterns that often make nurturing our relationships difficult. A couple of these patterns are overt--and a couple are more stealthy. As you listen, I encourage you to pay less attention to the specific patterns and stories we're diving into today and pay more attention to your own curiosity at how your own relationship patterns are at play in your business. You may or may not see these exact patterns and stories as your own--but I know that your own patterns are influencing YOUR story. You're going to hear from 4 different business owners today and I'll help you unpack the very common patterns that I see at play in each story. My goal isn't to pathologize or armchair diagnose. I just want to help you hear what I hear in these stories and celebrate the ways these business owners have overcome their patterns made really great choices for them and their businesses! Today, you'll hear from coach Carla Reeves, real estate broker Page Huyette, coach & podcaster Shawn Fink, and attorney-turned-community-builder Ali Zucker. The post EP 324: 4 Patterns That Make Relationship-Building A Challenge appeared first on What Works.
In other words, we need to go beyond transactional online networking and get back to building real relationships—organic, friendly, neighborly ones. There is no one I know who is better at this than Shannon Siriano Greenwood. I met Shannon through our mutual friend Racheal Cook, invited her on this podcast, spoke at her conference, and then started producing her new podcast. Shannon is the founder of Rebelle, which up until last March hosted semiannual conferences and monthly networking events in Richmond, VA. Now, Shannon has taken the Rebelle community virtual and hosts virtual conferences and online gatherings for women who want to play by their own rules. I have to admit—I was a bit skeptical of Shannon at first. All I knew about Rebelle was that they were celebrities... like real celebrities, not internet celebrities. And, my uninformed assumption was that people who knew celebrities and asked them to speak at their events probably were not super genuine or "real" people. From the moment I started actually talking to Shannon, though, I realized how wrong I had been. This woman is the real deal. She is warm, genuine, and completely herself. When I took Sean with me to the Rebelle conference I spoke at, he too was blown away by her ability to make you feel like you're the most important person in the room. Shannon—if you're listening to this—we adore you and we're so glad you're our internet neighbor. On this topic of networking and getting to know your internet neighbor, I could think of no one better to talk to than Shannon, and as luck would have it, I did talk with her in early 2019 about this very subject. I'm sharing this conversation again in hopes that it inspires you to get to know your internet neighbors and expand your network. Keep in mind, Shannon talks a lot about networking and relationship-building in person. But these concepts apply to getting to know someone online, too. The post EP 323: Get To Know Your Neighbors With Rebelle Founder Shannon Siriano Greenwood appeared first on What Works.
This week, we're examining how we nurture the relationships we have with the people who work with us. I'll be honest with you: there are so many different places I'd like to take this episode. There are so many of the lessons I've learned that I'd like to pass on. Luckily, the lessons I've learned have largely come through conversations I've had on this very podcast! And there's one conversation in particular that I come back to time & time again. It was my first interview with my friend and founder of Productive Flourishing, Charlie Gilkey. Looking back on this conversation, I can see that there were already lessons that had started to come into focus about how I work with people and what it looks like to nurture relationships with team members. But what I can also see is how much this conversation actually helped to solidify those learnings into how my thinking & approach have changed since. Charlie and I talk about the operational components of the mindset shift I just dug into. We talk about the art of management, whether for one or for many. We discuss what prompted him to bring his core team on as employees instead of as independent contractors. And how we keeps his team—and himself—from becoming over committed and overwhelmed, as well as how he structures his time to enhance his creativity. The post EP 322: Building A Stronger Team With Productive Flourishing Founder Charlie Gilkey appeared first on What Works.
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Creator Details

Location
Lititz, Pennsylvania, United States of America
Episode Count
828
Podcast Count
24
Total Airtime
1 week, 1 day
PCID
Podchaser Creator ID logo 715200