Tim Reid is a marketing speaker and the host of Podcast “Small Business Big Marketing”.
In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy—an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people. The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. Tune in and you might get inspired with a golden idea to change the world!   About today’s guest Mario Hasanakos Mario Hasanakos is co-founder of the fintech startup Spriggy, which uses real-world payments technology and mobile banking apps to help parents teach kids about money in a digital age.  Since launching in 2017, Spriggy has enjoyed tremendous success, opening over 400,000 accounts and helping countless Australian families set their kids up for financial success in a digital future. Prior to founding Spriggy, Mario worked in Investment Banking for seven years with breaks to pursue projects in technical diving and mountaineering. Holding degrees in Physics, Computer Systems Engineering and International Relations, Mario loves storytelling and has a passion for using technology in education to change the world. Connect with Mario Hasanakos through: Spriggy's website Mario Hasanakos’ LinkedIn What we discussed in Episode 498 Mario talks about his unconventional career path The inspiration for Spriggy How Spriggy works Their source of revenue Transparency and the different types of trust Establishing trust and getting a foothold very quickly How they seek social proof Tactics they used to garner trust How they came up with their name Dealing with the hard times and working with a business partner Having the hard conversations Future plans for branches The rule of 5 they follow Extending their brand to other industries Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Mario... I love how hard Mario and his team are working to ensure they’re a trustworthy business. Having a great brand, a frictionless transaction process, great reviews and fantastic social proof are just some of the things you could be doing to ensure the same. I love Mario’s infinite respect for his business partner Alex, and their willingness to have those difficult conversations. And I love Mario’s Rule of 5 - if you do anything five times in your business (or life for that matter!) then it’s time to stop and ask if you should be doing it a different way. What grabbed your attention? Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - The art AND science of standing out in this ridiculously crowded marketplace 
As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.   Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist, which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace.  Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion”  Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention  Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminder that choice is not necessarily a great thing to offer your customers. Often us consumers struggle with too much choice, so make it easy for us and make a few great offers and not multiple average ones. If you loved our discussion for today but are having struggles with the concept, don’t give up!Just leave your questions in the Comments section below and I’ll get Jamie to respond. If you want to win over $1,000 worth of prizes, share one idea you learned from the show that you implemented and email me at tim(at)timreid(dot)com(dot)au Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Grab a copy of Tim’s book—The Boomerang Effect, at his website Small Business Big Marketing Last week’s episode - Boost sales and bust customer churn with this stupidly simple and fun customer engagement hack
Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.  The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results.  Tune in to get those little gold nugget insights to spur on some creativity!   About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is sofia@timreid.com.au What grabbed your attention? Let me know in the Comments section below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action.Today’s winner is Adam Rodger of Thrive Pharmacies. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource ListLast week’s episode - Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)
I know, right? It’s crazy! No one in their right minds would do this. Hiring a cocaine addict—not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today’s episode, we are joined by Marx Acosta Rubio, the millionaire turned deca-millionaire who is famous for his story of falling and rising and falling again—only to rise up even better. How exactly do you rise from the ashes after a massive failure? Marx shares with us his rags to riches to rags to riches experience and how he did it. Plus, a bonus strategy he uses in hiring his employees which he has proven to be highly effective. If you’re going through a rough patch at the moment. Whether it be in your business or personal life, then this episode is exactly what you need. Listen now and find some marketing G-O-L-D! About today’s guest Marx Acosta Rubio Marx Acosta Rubio is the founder of Onestop, a company that makes 30+ million dollars in annual revenues selling print cartridges. Marx dropped out of law school to become an entrepreneur. He is also an investor and consultant who shares his wisdom with other entrepreneurs to save them from falling into traps that might paralyse them and keep them from living the life they actually want to be living.  Marx believes that family comes first and they became his inspiration for rising again. Connect with Marx Acosta Rubio through: Marx Acosta Rubio’s LinkedIn Marx Acosta Rubio’s Twitter Marx Acosta Rubio’s Facebook Marx Acosta Rubio’s Website Marx Acosta Rubio’s Onestop Team What we discussed in episode 495 A brief recount of Marx’s early life living in the Venezuelan slums Marx talks about making a difference in the crowded marketplace of cold calling and sales How M&Ms help you make repeat sales Marx talks about the reason why he failed the first time Marx shares an effective strategy he uses in hiring people Why he hired a cocaine addict … twice! The fall Marx talks about his measure of happiness and success Buying back the fallen company Bouncing back after losing everything How Marx makes a virtual business work together with his love for growing people Marx talks about his other businesses Marx shares some nuggets of wisdom Timbo’s Top 3 Attention Grabbers Here are some valuable insights I’ve picked up during my chat with Marx. Stop spending time on the non-essentials of your business. Instead of hiring staff … audition them! Big clients are good … small clients are not so good. What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Joel Kene of Boatigo.com. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Marx’s other eCommerce business - veryamazon.com Last week’s episode - This Is My Life’s Tony Knight hated his business until he found his passion
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Creator Details

Location
Melbourne VIC, Australia
Episode Count
529
Podcast Count
3
Total Airtime
2 weeks, 3 days