Timothy de Waal Malefyt is a Clinical Professor at the Gabelli School of Business at Fordham University. Previously, he held senior positions in advertising agencies where, as a corporate anthropologist, he applied anthropological and cultural approaches to consumer research for developing brand and strategic insights.He has co-authored and co-edited five academic press books, Women, Consumption and Paradox (2020); Magical Capitalism (2018); Ethics in the Anthropology of Business (2017); Advertising and Anthropology (2012); and Advertising Cultures (2003). He often is quoted in popular media, including Bloomberg Businessweek, USA Today and The New York Times, and he has appeared on ABC News. He presents papers at The American Anthropological Association Meetings, Society for Applied Anthropology, EPIC and the Global Business Anthropology conferences.