Todd Herman is an author, entrepreneur, business coach, and mentor. He has written a book, ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life.’
Even Beyonce needed her alter ego, Sasha Fierce, in order to conquer the entertainment industry. And peak performance coach Todd Herman, after working with hundreds of Olympians and champion athletes, has learned that alter egos are an absolute requirement for extraordinary achievement. On this episode of Conversations with Tom, Todd Herman details exactly how powerful the alter ego can be. Along the way he and Tom Bilyeu discuss the need for rituals, share the real stories of how they got where they are, and even explain exactly how to have abundant energy in every area of your life.   SHOW NOTES:   Todd talks about what he likes about New York City [1:50] Todd explains why people struggle with change [5:01] The common words and phrases we use are actually what trap us [6:51] The brain tries to protect you from looking like an idiot to yourself [9:10] Todd explains how environment changes people [11:39] Todd describes the basic reason people need to create an alter ego [12:47] We all have multiple identities and uniforms, and they are all flexible and malleable [15:50] Todd doesn’t need to know who you are, because he can see your results [21:57] Todd asks “what are you”, not “who are you” [23:10] Todd doesn’t spend any time talking to people about motivation [24:39] Todd and Tom discuss how labels trap people and limit them [27:47] Todd loves archetypes but he doesn’t always use them [32:51] The most common alter egos people adopt are, surprisingly, Grandmas [34:57] Todd describes the need for triggers and rituals [39:00] Todd and Tom discuss the power of birthing emotional states with physical triggers [40:11] Todd and Tom discuss Sasha Fierce and why even Beyonce needs an alter ego [42:58] Any time you try to trick, deceive or impress others, it’s not healthy [46:35] We react to people based on the clothes they wear [48:57] The study that showed that kids did better when dressed up as Batman [51:03] Tom strongly advocates self-signaling and using totems to stay obsessed [55:00] Todd explains why he uses his glasses as a totem and ritual to get into his alter ego [58:17] Tom strongly advocates decisiveness [1:03:13] One of the great powers people have is playfulness [1:06:40] Tom talks about the need for scarring rituals to mark big life changes [1:09:52] Todd discusses how people’s family narratives can hold them back [1:13:15] The moment you decide that you want the ball in the final seconds, all bets are off [1:17:13] Why are horses so empathetic? [1:18:47] Todd explains how people find the alter ego they need for exceptional performance [1:19:45] Everything you need to be successful is already inside you [1:23:00] Pressure does not exist in Todd’s universe [1:24:03] Todd explains how to rebuild after a crushing loss [1:27:37] Tom talks about how important it is to love the struggle, not just the results [1:33:20] You have many identities and many roles that you play in life [1:39:13] It may be more important to be in a stable hierarchy than to be at the top [1:40:35] Todd and Tom strongly advocate mentorship and really learning something [1:43:37] Todd and Tom discuss authenticity and whether there is an authentic self [1:50:00] Todd explains how he is a completely different person for his family [1:53:54] Energy is not a tank that gets depleted in a day [1:57:09] Whatever it takes to get you to take action, do it, even if it’s “fake” [2:01:01] Tom and Todd discuss the real story on the mindset necessary for greatness [2:03:11] Todd shares the story of being sexually abused as a 12 year-old [2:08:12] Tom and Todd discuss the healing effects of MDMA [2:11:33] Be playful and be Batman [2:15:14]   BOOKS MENTIONED:    “Long Walk to Freedom”, Nelson Mandela  “The Alter Ego Effect”, Todd Herman    FOLLOW TODD:   WEBSITE:  INSTAGRAM:  FACEBOOK:  TWITTER: 
Greetings, SuperFriends! This week we are joined by Todd Herman. I have to say that this is one of the best episodes I remember recording in a very long time. Todd Herman is a performance coach and mental game strategist for ambitious entrepreneurs, athletes, and leaders who want to achieve wildly outrageous goals. He’s helped clients reach the Olympic podium, build multimillion-dollar companies, and establish brands that have become internationally known. But he's best known not for his sports training and coaching, but for his bestselling book The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. He lives in New York City with his wife and three young children, and is currently the world’s worst ukulele player - his words, not mine! This episode was incredible, mind-blowing, insane. In it, we talk about a fascinating concept that you can use to get yourself at a higher performance level, and that is the Alter Ego effect. We talk about Todd's intense story of getting to where he is, the trauma and abuse that got him there, which he shares very openly, and he explains how he went from A to B in a linear fashion. As I've already said multiple times, this is a fascinating episode, which I'm sure you will enjoy! -Jonathan Levi
Hey everyone! In today’s episode, I share the mic with Todd Herman, author of The Alter-Ego Effect.    Tune in to hear how Todd built his career by helping athletes improve their performance, how he’s now helping corporate leaders in much the same way, and why developing an alter ego can help you level up your business and career.  Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter
If you could be any superhero who would you be? Todd Herman is a mental performance coach that utilizes the strategies inherent with embodying an alter ego to be successful as an athlete on the field or as an executive in the boardroom. Find out what role identity, clothing and mental preparedness can play in your success. Imagination is a powerful tool that can be practiced and honed to overcome perceived limitations and obstacles you never thought that “you” could overcome. LESSONS Mastering the self is our greatest challenge Preparation, routine, planning, relaxation & breathing skills are keys to success Seek mentors & apprenticeships Move forward & level up Alter Ego means a trusted friend or ally Utilize your imagination to reach your goals Act with intention LINKS More about SpartanX More about Todd Herman Todd on Facebook Todd on Instagram Special Ops Survivors TIME STAMPS 0:00 Spartan Up panel with guest Lonnie Mayne discusses SpartanX 1:30 Interview begins with Todd Herma & Joe De Sena 2:30 Coaches role in pushing you to your personal best 3:45 Mastering the self 4:45 Childhood trauma and its effects on his life 5:45 Mental game strategies and alter egos 7:15 Preparation, routine and planning 8:15 Mentorship & apprenticeship 10:00 Getting into flow state & a cold call 11:45 SPECIALOPSSURVIVORS.ORG break 13:30 Interview continues 14:20 Moving forward & leveling up 16:00 creating a “shield” around the athlete before a game 18:00 quickly shifting mental paradigms 19:00 Utilizing “Alter Egos’” 21:00 The power of imagination 23:00 Finding superhero qualities that inspire you 25:50 In-clothed cognition 31:00 What attributes do you take with you in competition? 32:45 The panel Sefra Alexandra, Col. Nye, Johnny Waite & guest Lonnie Mayne discusses how to integrate alter egos into your practice SUBSCRIBE: Apple Podcasts: YouTube: Google Play: FOLLOW SPARTAN UP: Spartan Up on Instagram Spartan Up on Twitter CREDITS: Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena, Sefra Alexandra, Col. Nye, Johnny Waite & guest Lonnie Mayne Synopsis – Sefra Alexandra Production Assistant - Andrea Hagarty © 2019 Spartan
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Creator Details

New York City, NY, USA
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Podcast Count
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8 hours, 18 minutes
Podchaser Creator ID logo 942436