How do you find your ideal audience, speak their language, and get them to like the true you? This episode features 5 mini masterclasses with expert entrepreneurs including Tracy Matthews, Emily McDowell, and more about discovering the person you are meant to serve, developing a relationship by telling your story, crafting emails that grow your business, and redefining what it means to have a successful life.
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Jewelry designer and creative entrepreneur Tracy Matthews is here to bring an end to the starving artist syndrome. A low-point in her career during a financial downturn - filing for bankruptcy - allowed her to see that she was here for something more. And she is here to share her wisdom with creatives everywhere. After closing her first jewelry company, she has built a scalable business helping visionaries use their creativity to cut through the BS and make more money. I first met Tracy a few years ago and was immediately impressed by her energy and enthusiasm for her work and her mission. In this conversation, Tracy shares a powerful view of the reality that not everything in business takes the road you think it will, and the valuable and powerful lesson that if you stay the course and live your truth, great things will manifest. Tune in to hear: Why knowing your business numbers are important even if you are a creative How business isn’t a straight line up, it’s a road of ups and downs How knowing what kind of business person you are helps you focus on the correct things in your business so you can delegate everything else Why you should protect your creative and visionary energy and use your gifts to make money That your definition of success may not align with your current circumstances The vulnerable and gutsy money move that surprised her Why creatives rule the world!
Tracy is an amazing custom jeweler who has bounced from over a million dollars in sales to bankruptcy, and back again. In this interview, she talks about all the lessons she wished she could have learned when she starte her business the FIRST time, as well as what would go in her online dating profile (In case anyone knows some nice, single guys in NYC.)