Trevor Testwuide is the CEO and Co-Founder of Measured.
Trevor is the co-founder and CEO of Measured, an industry leader in cross-channel media incrementality measurement for portfolio investment decisions. Trevor has spent his 20-year career building and growing enterprise technology companies. He is a pioneer and expert in the cross-channel marketing measurement category, having spent the last 10 years working with advertisers to deploy and benefit from advanced cross-channel measurement technologies. He has worked with Fortune 500 companies and emerging brands across retail, eCommerce, telco, finance, auto and CPG in North America, Europe and Australia. Trevor earned an MBA from the University of Southern California and holds a degree in mechanical engineering from Santa Clara University.
Trevor Testwuide – CEO of Measured In this episode, Don interviews Trevor Testwuide! Trevor is the CEO of Measured, helping marketers understand the incrementality of paid media to inform cross-channel media investment decisions. Measured is a portfolio management tool for marketers powered by incrementality measurement. Trevor and Don dive into the specifics of how Measured helps companies and why now more than ever digital strategies count. They talk about the nature of businesses having to quickly pivot completely away from brick and mortar and lean on online digital resources. Trevor discusses being a leader to both your employees and your clients in these times of uncertainty: “Right now we need to be the roadmap to guide them.” Learn More About Trevor Testwuide LinkedIn Twitter Website Stay Connected with Don Burdge Website LinkedIn Twitter About My Company Story A Podcast for business owners by business owners. Each Episode will explore the challenges business owners face and how they’ve overcome them.
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35 minutes, 13 seconds
Podchaser Creator ID logo 711969