Trevor is the co-founder and CEO of Measured, an industry leader in cross-channel media incrementality measurement for portfolio investment decisions. Trevor has spent his 20-year career building and growing enterprise technology companies. He is a pioneer and expert in the cross-channel marketing measurement category, having spent the last 10 years working with advertisers to deploy and benefit from advanced cross-channel measurement technologies. He has worked with Fortune 500 companies and emerging brands across retail, eCommerce, telco, finance, auto and CPG in North America, Europe and Australia. Trevor earned an MBA from the University of Southern California and holds a degree in mechanical engineering from Santa Clara University.