(Disclaimer: These episodes were recorded prior to the coronavirus outbreak as well as the Black Lives Matter marches.) Ditch the MVP, embrace the MLP and listen to your users, says Veronica Hudson, senior PM at Twilio at the time of the interview (She’s now at ActiveCampaign in the senior PM role.). A product can be viable, but are customers going to use it? She says PMs should figure out what the problem you’re solving is and pinpoint who you can solve it most widely for. The goal of an MLP is to be able to release an open beta and not feel like there needs to be a gatekeeper of who can use it, Veronica adds. Also in this episode, listen to how Veronica, who originally worked in NYC’s book publishing industry, finds the evolution of female pop stars like Jennifer Lopez and Robyn to be inspirational. For Veronica, quantitative and qualitative feedback work hand in hand. She suggests PMs spend time with support teams to learn what hacks they’re teaching users and you’ll find underlying customer problems that the data can’t tell you.See omnystudio.com/policies/listener for privacy information.
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