In this episode, Wes Bush, author of Product-Led Growth, sits down with John to discuss all things PLG, including how it's different from marketing + sales-led organizations, the key levers for transitioning to product-led, how teams can get started, and much more.
In this week’s episode, product led growth expert Wes Bush stops by to talk about product marketing, publishing his first book and traveling the world while working remotely! If you are interested in how software, apps and games use growth hacking strategies then you will absolutely love this episode. We talk about the difference between freemium and free trial models (Fortnite vs Netflix), how product led growth can be implemented in service based businesses and the guiding principles behind product marketing.
If you aren’t into all this marketing jazz don’t worry we also talk about how Wes has been traveling the the world (vagabonding), why he decided to write his first book about product led growth and how he created a summit around his niche.
💯 Question of the Day:
How would you live your life differently if you knew you had less than 20 thousand days left?
Ask yourself this and let us know what you think!
📚 Book of the day : Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi
📱 App of the day : Brain FM
Thanks for listening and if you enjoyed this conversation please make sure you share it with the world, leave a review on iTunes and subscribe for future episodes!
💻 About Wes Bush
Wes Bush is best known for challenging the traditional way of growing a SaaS business. He has been featured in MarketingLand, Forbes, and the Huffington Post, and has lectured at Canada’s top Polytechnic college. He is currently the founder and president of Product-Led Institute.
📝 Episode Show Notes:
Visit the Living the Canadian Dream Blog: https://livingthecanadiandream.com/
💻 Episode Sponsor:
Check out DigiHype Media for all of your digital marketing needs!
Learn more: http://digihypemedia.ca/
🔥 Follow Wes Bush on Social Media:
Get his new Product Led Growth book: https://productled.com/book/
Attend his summit: https://summit.productled.com/
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Today on CHURN.FM we have Wes Bush, Author of "Product-Led Growth" & host of the ProductLedSummit.com.We chatted about what product-led growth is and why you should care. Why Wes started the Product-led Summit, and how you can get started with Product-led growth. We also discussed the importance of striking a balance between educating and motivating your users during user onboarding, why optimizing the first 5 minutes of a users journey is make or break moment and he provided a methodology to do so.Wes also shared how to pick between a freemium and trial model in a product-led strategy, A framework for pricing and packaging a freemium offering, and what he would do starting out at a new company trying to tackle churn.I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on Andrew@churn.fmEnjoy the episode!