Yvonne Ivanescu, Ph.D., is the community and content strategist at Spreaker. She writes frequently for both the Spreaker and Voxnest blog. She is also a brand strategist, podcaster, content writer, and marketer
Everything in branding starts and ends with your audience. Who are they? Where do they live? What do they drive? What do they read? What do they do? How do they feel? And what do they want? Your customer persona will guide everything from product development to your brand voice to even the social media channels you choose. In this episode, I chat about what a customer persona is, how to create one (with step-by-step instructions), plus I outline how I created the customer persona for my own brand, Now in Rio Swim. Follow me on Instagram: https://www.instagram.com/yvonneivanescu/Visit my website: https://yvonneivanescu.com/
There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going to have a much better chance of cutting through the noise and getting people to do what you want them to do from a marketing and commercial standpoint instead of having a generic or non-specific kind of brand story. In this episode, Andrés and I talk about the importance of data in brand storytelling; the difference between customer and audience personas; the three questions that you need to ask when building your audience and how to best serve your audience depending on their customer journey. Follow me on Instagram: https://www.instagram.com/yvonneivanescu/Visit my website: https://yvonneivanescu.com/
Do you have brand clarity? Are you able to describe your business and what makes it unique in 10 words or less? And if you have simple clarity do you know how to amplify that message? In this episode, Jeremy Miller and I talk about his origin story, specifically how re-branding his family business not only saved it but rocketed it to success while also talking about how you to create a brand that connects with people early and often so that when they have a need, they choose your business first. Do you know how to grow a brand that sticks? Tune in to find out how to create a Sticky Brand.Follow me on Instagram: https://www.instagram.com/yvonneivanescu/Visit my website: https://yvonneivanescu.com/
Everyone talks about their triumphs, but what about their mistakes? Well, let's be real, everyone makes mistakes, and it’s important to learn from them to better yourself and your business. Mistakes are instrumental to success. In this episode, I chat about the five mistakes I made, and the lessons that I learned from them, before I even launched my business, Now in Rio Swim.Follow me on Instagram: https://www.instagram.com/yvonneivanescu/Visit my website: https://yvonneivanescu.com/
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Creator Details

Location
Lisbon, Área Metropolitana de Lisboa, Portugal
Episode Count
12
Podcast Count
1
Total Airtime
7 hours, 9 minutes
PCID
Podchaser Creator ID logo 567434