Episode List
Best of Digital Download
Favourite episodes of the Digital Download podcast as listed by the creator!
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Curated by
thepaulsuttonCreated October 21, 2020
Updated November 15, 2021
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- Public relations is at a crossroads. Years of failing to adequately address the measurement issue, ignoring associated disciplines like SEO and a steadfast refusal to understand the viewpoint that PR is a tactical function rather than a strateg
- In the late 1980s and early 1990s, Transvision Vamp was one of the most popular alternative bands in the UK, with a number one album and five top 20 singles. No stranger to controversy, lead singer Wendy James was renowned for her rebellious an
thepaulsutton
- After the dotcom crash of 2000, 9/11 in 2001 and the global financial crash of 2008, COVID-19 is the fourth major economic crisis in the working lives of many senior communications practitioners. But arguably unlike any of the crises that have
thepaulsutton
- Personal branding is a term that few people like, but that many people understand the huge value of. We all have a personal brand, whether or not we like it or whether we understand what it is.In the first episode in Season Two of the Digital
thepaulsutton
- Internal communications is an area of public relations that often gets missed when digital technology is discussed, largely because the likes of Facebook, Twitter and LinkedIn are all external-facing. But innovation in IC is arguably greater th
thepaulsutton
- There's a lot of corporate rubbish spoken in and around the PR industry. From over-elaborate brand statements and communications jargon to pseudo-propitious CSR initiatives. Companies and brands hide behind walls of carefully constructed market
thepaulsutton
- Hard rock band Halestorm won a Grammy Award in 2013 and is about to release its fourth album in nine years on Atlantic Records. Lead singer Lzzy Hale is one of the most popular and likeable frontwomen (or men) on social media, where she is pret
thepaulsutton
- There are good PR stunts and there are bad PR stunts. The good ones create a massive groundswell of publicity and awareness that can help to propel a brand's fame and reputation to a new level. The bad ones float something large down the Thames
thepaulsutton
- The convergence of public relations, social media and SEO is nearly complete, and one area where the lines are now completely blurred is that of authority link building. And yet PR professionals still question their ability to build links that
thepaulsutton
- Facebook has taken a battering in the last few months from the media, from marketers and from legislators. And yet on the face of it, users don't seem to care that much. Or do they?In the opening episode of Season Four of the Digital Download
thepaulsutton
- PR and SEO have been converging for many years. While each has large areas that are distinct to that discipline, there is a huge crossover in goals and skills. And yet many communications professionals still struggle with the concept of authori
thepaulsutton
- In 2019 we're all hyper-connected. Facebook, Instagram, Twitter, WhatsApp and dozens of other apps compete for our attention on a daily basis. Those working in the communications industry are, arguably, more exposed than most given the nature o
thepaulsutton
- The world is seemingly in crisis, with social and political upheaval having dominated the news agenda for several years. Much of the blame for this is laid at the feet of the social media giants, notably Facebook and Twitter, for creating platf
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- The public relations industry has a love/hate relationship with the public relations industry. Its own biggest supporter and yet its own biggest critic, the cyclical nature of many of the debates drives some of those who've worked within it for
thepaulsutton
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