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James Reynolds
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James Reynolds
Good podcast? Give it some love!
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What is trust-building traffic? How do you build an authentic following with trustworthy, personality marketing as your approach? Ryan Lee believes that your own true personality gives trust to your brand. He believes that marketing strategies
Should, or should you not be using social media scheduling tools has been an ongoing battle of opinion between social media experts. A previous guest on this show believes that tweets should never be scheduled, because what’s so important tha
Email has been here since the start of the internet age, and is one form of digital communication that remains relatively unchanged. For most it is the preferred tool to reach new audiences, grow a subscriber base and build relationships on a
A study done by Microsoft has concluded that humans now have shorter attention spans than goldfish. As marketers, we need to find the balance between providing substantial information that can move our audience to action, and instant comprehe
Conventional thinking would dictate that you should get full credit for a 40,000 word blog post when you wrote it. You write, you get the reward. This was not (entirely) the case for Aaron Agius however when he wrote tens of thousands of word
As the big platforms like Facebook and Google become increasingly accessible, (and therefore crowded) main stream marketing approaches are offering diminishing returns. Higher CPC’s, lower CTR’s and increasing noise are forcing the question;
We all know that honesty is the best policy, yet few adopt that policy like Dan Norris. Dan, most well-known as a no B.S. content marketer and the founder of WP Curve understands that in the crowded world of content marketing you need a diffe
TJ68 – Joint Ventures – Examples Of Partnerships That Yield Win-Win Marketing Results ~ Andy Hussong
Hands down the best way to position yourself in front of other peoples audiences is to get introduced. When you “join up” to co-promote with other non-competing businesses who allow you access to their customers, you get to reach your new ide
YouTube statistics say that every day people watch hundreds of millions of hours on YouTube and generate billions of views. The number of hours people are watching on YouTube each month is up 50% year over year – so of course it makes sense to
Building your brand and authority does not always have to mean planting the seeds in your own backyard. Whilst I advocate nurturing your own garden first, if you want to harvest a larger crop you’ll need to sew your seeds elsewhere too. To gr
No longer is having a profile in LinkedIn enough to get you ahead. LinkedIn has changed and those riding the wave of change on the newest social-media content platform are those that are winning with bigger reach and authority. The recent cha
Anyone in their right mind will grab a good second chance when it’s presented to them, an opportunity to redeem themselves if they missed out the first time round. This is never more prevalent than in marketing – direct mail, email follow up
Some twenty years ago it was easy to rank on the first page of Google. There were few websites competing for the top ten spots. Fast forward to the present, there are now millions of websites, and competition is rife. Smart marketers like Jon
There are hundreds of millions of blogs on the internet which makes standing out in the blogosphere hard. With an ever increasing number of bloggers vying for consumers attention, what does it take to stand out above the crowd and be heard? K
Content Syndication is a term that heralds from broadcast television, and is the reason why shows like Seinfeld and Friends gained such wide exposure. In the same way that television networks licence their shows to other providers, you can li
Since banner ads are largely ignored by consumers, you might assume that you, the marketer, should ignore them too. Whilst this is largely true, due to developments in technology giving us better insights in to our audience and more precise way
SUBSCRIBE TO TRAFFIC JAM: iTunes | Stitcher Google, by far, has the greatest market share of all search engines world-wide. So, naturally it makes sense that if you want to reach people actively searching for what you offer, then you should di
In this day and age, everybody is on social media, particularly on Facebook. A lunch doesn’t get eaten, a gym weight lifted or an aeroplane flight taken, without news of it being posted to Facebook. Real-life conversations are happening aroun
The dream of not having to get tied to a desk to manage your business, not having to spend long hours in a day and not having to worry about your bottomline – the lifestyle entrepreneur has it all. But what does it take to be able to do exact
Make your marketing so effective that “selling” is no longer necessary – this is what well-crafted marketing funnels can do for your business. When you have an effective step-by-step process that moves your prospects smoothly from new enquire
In my experience, there are two very different Facebook ads camps. The first camp are those who have tried Facebook advertising, but for whom it has not worked. The second camp are those who have tried, then honed their skills on the platform
With over 1 billion users worldwide and relatively low ad costs, Facebook is easily the fastest way to reach a large target audience online without burning though bags of cash. But as with any other advertising platform over the internet, CPC
As Neville Medhora discovered in a drunken blur one night pushing rave lights, getting your email list to buy your stuff requires more than just selling. You need to find the right way to get them to open your emails, read what you have to sa
Fractals exist in every aspect of the universe, and yes, the rule works on sales and marketing too! 80% of your results come from 20% of your marketing, and of that top 20% of marketing, there’s another 20% delivering 80% of those results. Ke
With many brands experiencing lower than ever visibility it seems that advertising is a necessity if you want visibility in the Facebook News Feed. Getting started on Facebooks Ads platform is easy, but getting real results requires insight a
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