宣伝・広告・ブランディング・リサーチなどなど、身近なマーケティング用語は多数あり、知らず知らずのうちにマーケティングの世界にどっぷりと浸かっているにも関わらず余り知られていないマーケティング。そのマーケティングを商品開発や宣伝広告などの最前線で活躍されている方々から掘り起こします。
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