Guest: Jason Reis, Director Global Ecommerce, AT Cross CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jason shares his experience setting up a personalized e-mail experience for customers, going beyond the “spray and pray” approach to e-mail marketing that many retail/Ecom brands continue on with, despite the proven advantages of personalization. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce […]