If you're like most of us, you begin to feel excitement for your time away as soon as you start thinking about it. This is what's known as the "dreamer's phase" of vacation planning. You pore over reviews, photos, videos, and other content related to your destination, planning your trip piece by piece in your head and growing more and more excited. If you run a hotel, resort, tour, destination, travel agency, cruise line, or any other travel and tourism adjacent business, you need to appear before travelers when they are planning their trip, ages before they book.