We're joined by Ashley O'Neill, Jessica Dodds, and Jim Ker for the final episode of 20 Minute Marketing in 2020. This episode is also the second half of a two-part series, so feel free to check out part one which was released last week that is all about helping your customers to realise your brand value. Ashley, Jess, and Jim join us from The Chartered Institute of Marketing and are board members for the Yorkshire region. Ashley serves as Events and Communications Ambassador, Jessica is Vice Chair of Events, and Jim is Vice Chair of Communications. Outside of volunteering at CIM, they also work full-time in marketing roles for their respective companies.

During this episode,  Ashley, Jim, and Jess reflect on the marketing landscape over the past twelve months and discuss what's in store for 2021. We talk about low-cost strategies that can be used to combat budget reductions and share thrifty marketing tools that can help improve our marketing efforts, with a focus on content marketing and how to re-purpose effectively. Ashley, Jim, and Jess then shared one exercise or tactic that they couldn't do without before we shared our favourite marketing campaigns of 2020 to close out the main section of our chat. The episode ended with Jess, Ashley, and Jim sharing a memorable story from their careers which included space, drones, and office falls.