Peepy is just a plushie. It can't hurt you... physically. Psychologically? Who's to say. Kyle was served a bizarre ad for a bovine/Furby hybrid "collectible" called Peepy. The theme song is almost unintelligible and horror movie creepy. So he did what any normal person would and began investigating. Is this a joke? Is it a government psyop? Is it a cult initiation video? We're still not sure of Peepy's intent, but it's lore and history points to Peepy having a "disrespectful" past where they have manipulated, extorted and potentially tortured other members of the Item Label cadre of cuddly collectibles. Specifically, a fuzzy star plushie named Sucklet who may or may not be from this planet. The lore is deep and dark and we still have unanswered questions.

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