Product marketing is a fairly new field. For those who are unfamiliar, it is essentially the process of bringing a product to market, promoting it and selling it to a customer. It also happens to be a critical part of your marketing strategy and approach.

So the question is…what kind of product marketing approach do you need to truly achieve growth? After all, growth is what we’re all after, isn’t it?

To gain more insight into this topic, we sat down with Michelle Matus, Product Marketing Manager at Meister – the maker of collaboration software MindMeister and MeisterTask. In this episode, Michelle talks about the daily challenges of product marketers, how product marketing lines up next to the more traditional marketing methods, and what really goes into developing a product strategy.

She also dives into how her role as a product marketer plays into the creation of the product strategy, how her team leverages user feedback to influence this strategy and how product teams can effectively collaborate and achieve the much desired result: growth.