This month we explored how experimentation contributes to the success of an organisation. What are the results organisations can expect? What is the return on investment they get for carrying out experiments on their digital channels? And how do they know if these experiments are effective in the first place?

Our special guest, Johann van Tonder - COO at AWA Digital, a world leading CRO agency that delivers growth for many ecommerce organisations across the globe - takes us on a journey through the process of implementing an experimentation programme, highlighting how organisations measure the effectiveness of their experiments and how the success of organisations that DO leverage online experimentation line up with those that DO NOT. 

He also answers the burning question, what is the ROI of CRO and Experimentation?