Mr. Charlie Liu is our guest in this recording. He is the CEO of Matimco, the country's most extensive lumber company. He shares lessons from more than 50 years of company history. This was recorded in a get-together in Sugbu Study Center and his audience were young men in college. The recording is noisier than usual, and some of the audience questions during the Q&A section might be too faint to hear. The content will more than make up for all of these. Mr. Liu gives his seven principles for success in entrepreneurship. He shares the inspiring story of his father, who came to Cebu with only the clothes on his back and his sleeping mat. He talks about growing up in a business family and raising children to be entrepreneurs. He shares the biggest challenges they faced and the future of the wood business. Plus many other valuable lessons. I hope you learn as much as we did in this conversation with Mr. Charlie Liu. ​ Show notes: 1. Context: Companies they own 2. Start of the family business: the Matimco Story 3. First generation struggles, Charlie's first job 4. Leaving Matimco, starting in Real Estate 5. Becoming CEO of Matimco 6. Branding wood 7. Big challenge to opportunity: logging ban 8. The benefit of using wood 9. You have to have passion 10. You got to believe in yourself 11. Dealing with doubts and self-doubts 12. Getting used to making mistakes 13. Work hard 14. Profit with dignity 15. Be values-driven 16. The story of Charlie's father 17. Survival of the fittest: the most adaptable 18. You have to learn to learn, unlearn, relearn 19. The father as a Japanese prisoner, then jeepney driver for the Americans 20. Move to Cebu and the start of the father's business 21. How to raise the 3rd generation who have it easy? 22. Suggestion for young people who want to become entrepreneurs: regular self-assessment 23. More key lessons from the father 24. What's next? A 12-story all-wood building! 25. Wood farming 26. How do you learn? You have to have an eye for talent, so you have time to learn. Travel. 27. Your biggest tool as a corporate leader: communication 28. What to do with stagnant real estate? 29. The businesses of Penshoppe and Oakridge 30. How do you define success?