Some websites capture your attention immediately. Zero Fox Creative's website captured our attention immediately by being minimalist, focused, and ultimately, giving "zero fox." On today's episode, Jacob and founder Emily Carlson chat about simplicity, fluff, overdesigning, and the data-driven approach to web design.

Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.

0:41 What simplicity in web design mean, and why do you think it's so important?
3:17 How do you define fluff in web design?
5:36 If you could describe your approach to building websites in one word, what would it be?

Hemingway app (for eliminating fluff!): http://www.hemingwayapp.com/
Fresh Fuel Website: www.freshfuelmarketing.com