When I got started with my 3rd business, I realized that I might need a business plan. Only I had no idea what it was used for at the time.

After 15 years in business I realized that most businesses use their business plan incorrectly or at worse have one that they never actually use or update.

In this episode I hope to point you in the right direction with crafting and updating your business plan. Don't just let it be a dead piece of paper you shove in a file somewhere.

Even if you already have a business plan I suggest that you update or create a new version each year towards the end of your fiscal year.

Start with the Who, What, Where and how as a guideline.  Then spend some time digging into each of these deeply, talk with others that have been doing what you are doing but longer, say about 5 yrs.

If you already have customers you can talk to a few of them in person about these to see if you are lining up with the customers expectations or sending out a survey.