Episode #065.
Have you noticed the numbers on your foundation bottle getting higher? Remember when it didn't matter how many hours your foundation claimed to last on your face?
I'm sure I'm not the only one who has seen a recent uptick in the hours some makeup products are claiming to work on your face. And has 50hrs really become the new 24hrs in makeup terms?
Take a listen to this episode of 5 Minute Face Talk as I explore this weird beauty one-upmanship process as the power of beauty marketing goes all long-lasting on us.
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