BeReal continues to inspire fellow platforms, YouTube gets deeper into the podcast game, localized content gets a push from Snap and TikTok, and Twitter helps your brand plan for the holiday season ahead. We unpack these topics and more in this week’s #5Things!

The Things: 

1. Instagram Tests New BeReal-Inspired Feature, IG Candid
2. YouTube Launches Dedicated Podcast Platform
3. TikTok Tests New ‘Nearby’ Aggregation Feature
4. HBOMax Launches Localized ‘House of the Dragon’ Activation with Snapchat
5. Twitter Shares Ad Tops for Marketers Ahead of the Holiday Season

Sources: The Verge, Social Media Today and TechCrunch

Hosts: Joey Scarillo, Amanda Davis and Daniel Avon 

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