Episode Transcript
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0:00
Today Mark the
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real first day I've opened for inspections
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across real estate in
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Australia and
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it's a day that I would call second
0:11
year , still probably part time
0:13
, because a lot of people end
0:16
up waiting till Australia
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Day or just after Australia
0:21
Day to run a campaign
0:24
that will be uninterrupted
0:27
. So I want to go three weeks and
0:29
then the fourth week be the
0:31
option . So
0:34
a lot of people don't want to have Australia Day
0:36
and taking the risk
0:38
of marketing at home when people are still
0:41
on vacation . So
0:45
the numbers are going to be very low . But
0:47
having said that , hello Berenet
0:49
Bay . And sorry
0:51
, having said that , I will say
0:53
I will say that
0:56
there is more properties
0:58
going to auction this January
1:01
than I've seen for a very
1:03
long time . My
1:06
diary on the 20th and the 27th
1:08
it's pretty full . So
1:11
the third it's very full
1:13
, and it
1:15
doesn't surprise me because , like
1:18
last year , right up until
1:20
Christmas Eve there were ox
1:22
shells . This was all
1:24
spurred on by one thing
1:27
, and that is all
1:29
of a sudden , that Melbourne Cup
1:31
rate rise ended up
1:33
driving a lot of sellers onto
1:36
the market . By the way , I
1:38
am in Biren Bay having
1:41
a stone and wood good year . Beautiful
1:46
Creval story
1:48
about stone and wood . Local
1:50
kids set up that bid
1:52
a few years ago and
1:56
they recently got bought
1:58
out by Lion Nathan hundreds of millions
2:01
of dollars . Think big , think
2:04
big team . Now let's
2:06
talk a little bit about the marketplace
2:09
. What do I think is
2:11
going to actually happen ? And I
2:13
want to let you know nobody , nobody
2:16
, has been monopoly on the truth
2:18
. Let's be very clear about that . But
2:21
I think that we have
2:23
a situational analysis
2:25
marketplace and that is that
2:28
, depending on various
2:30
situations happening , they can
2:32
impact the market . So
2:34
I think there are a number
2:36
of scenarios that are quite possible , and
2:39
one of those scenarios and it's got
2:41
a good scenario is that inflation
2:45
numbers turn for
2:47
the bad again and all
2:49
of a sudden there's lots of talk
2:51
about the rates , the rises
2:54
and inflation and getting
2:56
it under control and all of that
2:58
. And if that were the case , I think
3:00
that that would actually be very bad for
3:02
the market . I know it's going to be very
3:04
, very bad because it's bad at the moment
3:06
. What the reality is November and
3:09
December were probably the two worst
3:11
months of real estate for
3:14
the bendels
3:16
out there in the market . The last two months
3:18
were actually last seven weeks of entry after
3:21
the November 8th rise . Alternatively
3:24
, if we actually see
3:27
rates on the whole
3:29
all . Even
3:32
better , they start
3:34
talking about rate reductions
3:37
and they do it on a consistent
3:39
basis , not this one every three
3:41
weeks . All rates are going unhoused . But it
3:43
starts becoming the daily agenda
3:46
that there is a
3:48
light at the end of the tunnel called Norwich Holders
3:50
. If that were to happen , I would suggest
3:53
, man , it is off
3:55
to the races . I really mean
3:57
that it is over to the races . We
3:59
have a fundamental issue at
4:01
the moment , and that is a
4:03
simple shortage of real
4:05
estate for the amount of people
4:07
that are looking right
4:10
. Just simple as that . And that equation
4:12
is not changing anytime soon
4:14
. It's not changing anytime soon , and
4:18
the reason I say it's not changing anytime
4:20
soon is the
4:22
speed of people coming to Australia
4:25
is significantly
4:27
faster than the speed
4:29
of dwellings being built
4:31
, and this is a problem
4:34
I can tell you
4:36
right here , right now
4:38
. This commissioner , particularly
4:41
in New South Wales , is that's where
4:43
he's been appointed . He's been
4:45
good , but he is probably because
4:48
he's cleared up some of the bad building
4:50
works that developers were doing
4:52
. But he's also been bad because
4:55
he has slowed things down even small
4:57
changes by taking months
4:59
and months to get through . That turns
5:01
developers off from doing projects
5:03
because time
5:05
is money , they need to get in and get out and
5:08
they're not building . And because they're not building
5:10
, we don't have a supply . And then
5:13
to hear today I'm very surprised
5:15
hearing that New South Wales
5:17
government were
5:20
seriously considering bringing legislation
5:23
for all animals which would
5:25
impact them in victim
5:27
tenants . And also , I think we
5:29
always talk about rate
5:32
rises . Think about this for a moment
5:34
. And
5:36
I think the real estate institute of New South Wales
5:38
is arguing , saying that
5:41
it's against the law
5:43
to do that . You're telling people
5:45
what they can do with their investments . Think
5:47
about that for a moment . You're telling
5:50
people that went out with their own
5:52
money and most of it is not
5:54
theirs . They borrowed it , they brished it , and
5:57
then you've got a government that's going to say oh , by
5:59
the way , we know you've spent a million dollars
6:01
on that asset and here's how you're
6:03
going to use that asset . Now that's
6:05
unheard of , that's incredible . I
6:07
can't believe it and I've got
6:09
to tell you and it's the fastest way
6:11
. It's the fastest way to actually
6:14
not solve the housing problem
6:16
but to actually explode
6:19
it . Right , how ? Because
6:21
look at what's happened in other countries the minute
6:23
you turn off investors and they start
6:25
selling , there's less investment stock
6:27
on the market . Less investment stock on the market
6:29
, less tenants to live in . That's
6:32
basic mathematics . Anyway
6:35
, gene , you're supplying
6:39
your man , richard . He's the only aspect . There are many other
6:41
facets which go into this . Just watch what happens
6:43
. Yes , for Rosario , that's what we
6:45
are doing . We're all watching . Hey , damien
6:47
, how you going ? I'm reading . So , hey , tom , what
6:50
do you think about property market at Western Sydney
6:52
? Western Sydney's been very , very good
6:54
last few years , but I've got to
6:56
tell you that's where all the pain is
6:58
at the moment . Right , hey
7:01
, michael , good to see you , good to see you
7:03
all . The rails doesn't look like it's changed
7:06
in 20 years . Nuts , you're 100%
7:08
right . Anyway , tom , let
7:11
me just finish off on
7:13
this point , because I'm having
7:15
a lot of people say to me
7:17
. I sat with Matt Steinway's group
7:20
the other night and one
7:22
guy said but Tom , fundamentally
7:24
we have an issue , and the issue we
7:26
need listings . I said stop
7:28
there , you don't need listings , you
7:31
need leads , because
7:33
leads lead to conversations
7:36
that lead to listings , that lead to
7:38
sales , that lead to settlements . Let's
7:40
link it back to the start . You
7:42
need leads . And then he said how
7:44
do you get leads ? Well , let me go through how you
7:46
get leads , it doesn't matter what business
7:48
that you're in . You get leads by
7:51
reaching out to people that you know
7:53
. Number one you get leads by reaching
7:55
out to people you don't know . Number two
7:57
. Number three you get leads
7:59
by advertising , and
8:01
in real estate we've got two types of advertising
8:04
. Then we'll pay advertising agent
8:06
paid advertising . And number four
8:08
you get leads by
8:11
creating content , by , on
8:13
an ongoing basis , you put out
8:15
information that is useful
8:17
to people and start being
8:20
more a teacher than a persuader
8:22
. When you look at people as students
8:25
, you teach . When you look at people
8:27
as prospects , you try and persuade
8:29
to do you understand what I'm saying
8:32
there ? So , no matter what
8:34
business , we can't get away from those
8:36
four basic principles
8:38
. They're super , super
8:40
critical , right . And
8:42
the last thing I want to say to everyone
8:45
out here and I had one guy that ring
8:47
up really upset his being
8:49
, whether he's been bullied or treated negatively
8:52
by the office is he's
8:54
become the best agent in a matter of a year
8:56
and a half in his office and people have turned
8:58
by and he goes . I'm really surprised . I
9:00
said don't be surprised . People
9:03
will be rooting for you
9:05
when you'll be loath
9:07
them . Very few
9:09
will be rooting for you when you're
9:11
a buff , it's
9:13
just life . You suck
9:15
it up and you accept it . And
9:18
if you're the sort of person
9:21
that wants to get everyone's
9:23
approval all the time , let me tell
9:25
you you're taking out your power
9:28
and you're outsourcing it to an external
9:30
person . And
9:32
the best way to get someone's approval is
9:34
to actually not need it in the first place . And
9:37
you need to know that team , because on your
9:39
journey to success , you'll
9:42
lose people along the way . See
9:46
, I'm going to sign
9:48
off here , and next
9:53
week I'll be in my car .
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