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Predictions & Biggest Challenges for Real Estate Market 2024 🗞️

Predictions & Biggest Challenges for Real Estate Market 2024 🗞️

Released Saturday, 13th January 2024
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Predictions & Biggest Challenges for Real Estate Market 2024 🗞️

Predictions & Biggest Challenges for Real Estate Market 2024 🗞️

Predictions & Biggest Challenges for Real Estate Market 2024 🗞️

Predictions & Biggest Challenges for Real Estate Market 2024 🗞️

Saturday, 13th January 2024
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Episode Transcript

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0:00

Today Mark the

0:02

real first day I've opened for inspections

0:04

across real estate in

0:06

Australia and

0:08

it's a day that I would call second

0:11

year , still probably part time

0:13

, because a lot of people end

0:16

up waiting till Australia

0:19

Day or just after Australia

0:21

Day to run a campaign

0:24

that will be uninterrupted

0:27

. So I want to go three weeks and

0:29

then the fourth week be the

0:31

option . So

0:34

a lot of people don't want to have Australia Day

0:36

and taking the risk

0:38

of marketing at home when people are still

0:41

on vacation . So

0:45

the numbers are going to be very low . But

0:47

having said that , hello Berenet

0:49

Bay . And sorry

0:51

, having said that , I will say

0:53

I will say that

0:56

there is more properties

0:58

going to auction this January

1:01

than I've seen for a very

1:03

long time . My

1:06

diary on the 20th and the 27th

1:08

it's pretty full . So

1:11

the third it's very full

1:13

, and it

1:15

doesn't surprise me because , like

1:18

last year , right up until

1:20

Christmas Eve there were ox

1:22

shells . This was all

1:24

spurred on by one thing

1:27

, and that is all

1:29

of a sudden , that Melbourne Cup

1:31

rate rise ended up

1:33

driving a lot of sellers onto

1:36

the market . By the way , I

1:38

am in Biren Bay having

1:41

a stone and wood good year . Beautiful

1:46

Creval story

1:48

about stone and wood . Local

1:50

kids set up that bid

1:52

a few years ago and

1:56

they recently got bought

1:58

out by Lion Nathan hundreds of millions

2:01

of dollars . Think big , think

2:04

big team . Now let's

2:06

talk a little bit about the marketplace

2:09

. What do I think is

2:11

going to actually happen ? And I

2:13

want to let you know nobody , nobody

2:16

, has been monopoly on the truth

2:18

. Let's be very clear about that . But

2:21

I think that we have

2:23

a situational analysis

2:25

marketplace and that is that

2:28

, depending on various

2:30

situations happening , they can

2:32

impact the market . So

2:34

I think there are a number

2:36

of scenarios that are quite possible , and

2:39

one of those scenarios and it's got

2:41

a good scenario is that inflation

2:45

numbers turn for

2:47

the bad again and all

2:49

of a sudden there's lots of talk

2:51

about the rates , the rises

2:54

and inflation and getting

2:56

it under control and all of that

2:58

. And if that were the case , I think

3:00

that that would actually be very bad for

3:02

the market . I know it's going to be very

3:04

, very bad because it's bad at the moment

3:06

. What the reality is November and

3:09

December were probably the two worst

3:11

months of real estate for

3:14

the bendels

3:16

out there in the market . The last two months

3:18

were actually last seven weeks of entry after

3:21

the November 8th rise . Alternatively

3:24

, if we actually see

3:27

rates on the whole

3:29

all . Even

3:32

better , they start

3:34

talking about rate reductions

3:37

and they do it on a consistent

3:39

basis , not this one every three

3:41

weeks . All rates are going unhoused . But it

3:43

starts becoming the daily agenda

3:46

that there is a

3:48

light at the end of the tunnel called Norwich Holders

3:50

. If that were to happen , I would suggest

3:53

, man , it is off

3:55

to the races . I really mean

3:57

that it is over to the races . We

3:59

have a fundamental issue at

4:01

the moment , and that is a

4:03

simple shortage of real

4:05

estate for the amount of people

4:07

that are looking right

4:10

. Just simple as that . And that equation

4:12

is not changing anytime soon

4:14

. It's not changing anytime soon , and

4:18

the reason I say it's not changing anytime

4:20

soon is the

4:22

speed of people coming to Australia

4:25

is significantly

4:27

faster than the speed

4:29

of dwellings being built

4:31

, and this is a problem

4:34

I can tell you

4:36

right here , right now

4:38

. This commissioner , particularly

4:41

in New South Wales , is that's where

4:43

he's been appointed . He's been

4:45

good , but he is probably because

4:48

he's cleared up some of the bad building

4:50

works that developers were doing

4:52

. But he's also been bad because

4:55

he has slowed things down even small

4:57

changes by taking months

4:59

and months to get through . That turns

5:01

developers off from doing projects

5:03

because time

5:05

is money , they need to get in and get out and

5:08

they're not building . And because they're not building

5:10

, we don't have a supply . And then

5:13

to hear today I'm very surprised

5:15

hearing that New South Wales

5:17

government were

5:20

seriously considering bringing legislation

5:23

for all animals which would

5:25

impact them in victim

5:27

tenants . And also , I think we

5:29

always talk about rate

5:32

rises . Think about this for a moment

5:34

. And

5:36

I think the real estate institute of New South Wales

5:38

is arguing , saying that

5:41

it's against the law

5:43

to do that . You're telling people

5:45

what they can do with their investments . Think

5:47

about that for a moment . You're telling

5:50

people that went out with their own

5:52

money and most of it is not

5:54

theirs . They borrowed it , they brished it , and

5:57

then you've got a government that's going to say oh , by

5:59

the way , we know you've spent a million dollars

6:01

on that asset and here's how you're

6:03

going to use that asset . Now that's

6:05

unheard of , that's incredible . I

6:07

can't believe it and I've got

6:09

to tell you and it's the fastest way

6:11

. It's the fastest way to actually

6:14

not solve the housing problem

6:16

but to actually explode

6:19

it . Right , how ? Because

6:21

look at what's happened in other countries the minute

6:23

you turn off investors and they start

6:25

selling , there's less investment stock

6:27

on the market . Less investment stock on the market

6:29

, less tenants to live in . That's

6:32

basic mathematics . Anyway

6:35

, gene , you're supplying

6:39

your man , richard . He's the only aspect . There are many other

6:41

facets which go into this . Just watch what happens

6:43

. Yes , for Rosario , that's what we

6:45

are doing . We're all watching . Hey , damien

6:47

, how you going ? I'm reading . So , hey , tom , what

6:50

do you think about property market at Western Sydney

6:52

? Western Sydney's been very , very good

6:54

last few years , but I've got to

6:56

tell you that's where all the pain is

6:58

at the moment . Right , hey

7:01

, michael , good to see you , good to see you

7:03

all . The rails doesn't look like it's changed

7:06

in 20 years . Nuts , you're 100%

7:08

right . Anyway , tom , let

7:11

me just finish off on

7:13

this point , because I'm having

7:15

a lot of people say to me

7:17

. I sat with Matt Steinway's group

7:20

the other night and one

7:22

guy said but Tom , fundamentally

7:24

we have an issue , and the issue we

7:26

need listings . I said stop

7:28

there , you don't need listings , you

7:31

need leads , because

7:33

leads lead to conversations

7:36

that lead to listings , that lead to

7:38

sales , that lead to settlements . Let's

7:40

link it back to the start . You

7:42

need leads . And then he said how

7:44

do you get leads ? Well , let me go through how you

7:46

get leads , it doesn't matter what business

7:48

that you're in . You get leads by

7:51

reaching out to people that you know

7:53

. Number one you get leads by reaching

7:55

out to people you don't know . Number two

7:57

. Number three you get leads

7:59

by advertising , and

8:01

in real estate we've got two types of advertising

8:04

. Then we'll pay advertising agent

8:06

paid advertising . And number four

8:08

you get leads by

8:11

creating content , by , on

8:13

an ongoing basis , you put out

8:15

information that is useful

8:17

to people and start being

8:20

more a teacher than a persuader

8:22

. When you look at people as students

8:25

, you teach . When you look at people

8:27

as prospects , you try and persuade

8:29

to do you understand what I'm saying

8:32

there ? So , no matter what

8:34

business , we can't get away from those

8:36

four basic principles

8:38

. They're super , super

8:40

critical , right . And

8:42

the last thing I want to say to everyone

8:45

out here and I had one guy that ring

8:47

up really upset his being

8:49

, whether he's been bullied or treated negatively

8:52

by the office is he's

8:54

become the best agent in a matter of a year

8:56

and a half in his office and people have turned

8:58

by and he goes . I'm really surprised . I

9:00

said don't be surprised . People

9:03

will be rooting for you

9:05

when you'll be loath

9:07

them . Very few

9:09

will be rooting for you when you're

9:11

a buff , it's

9:13

just life . You suck

9:15

it up and you accept it . And

9:18

if you're the sort of person

9:21

that wants to get everyone's

9:23

approval all the time , let me tell

9:25

you you're taking out your power

9:28

and you're outsourcing it to an external

9:30

person . And

9:32

the best way to get someone's approval is

9:34

to actually not need it in the first place . And

9:37

you need to know that team , because on your

9:39

journey to success , you'll

9:42

lose people along the way . See

9:46

, I'm going to sign

9:48

off here , and next

9:53

week I'll be in my car .

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