In this episode number 12, I interview Earl Flormata, known online as the Evil Marketing Genius. Today he shares from his 15 plus years in sales, marketing and technical experience and in particular his real strength, which is content marketing and building massive online authority by creating and repurposing tiny videos for huge, evergreen traffic.

During this episode, Earl reveals how to use your current skills to set yourself apart. He shares his 10x10x4 framework method to discover what people need to know, how to share it with them and how to profit fast. He breaks down the method he uses to build authority using a three phase 365 system, for simple content creation that pays dividends all year round.