PlaqueBoyMax talks hoop roots, early YouTube, and the path from making clips with his friends to building one of the most important platforms in music and streaming.

He also gets into Drake’s Iceman rollout, clearing the air with Drake after a misunderstanding on stream, what his Grammy nomination changed, and why streaming is changing the way athletes like Jaylen Brown and Jared McCain, artists, and fans connect. Learn more about your ad choices. Visit megaphone.fm/adchoices