Michelle Crossan-Matos, the CMO of Ulta Beauty, is one of the most prominent marketing executives in the country. And she told us she didn’t just get to her position by crunching the numbers and digging into data. She used her intuition and gut instinct to launch new campaigns, solve problems, and grow brands. Today, we spoke to Michelle about how your intuition can be your professional superpower … if you know how to listen. 

In this episode, Michelle shares: 

Why she wakes up at 4:30am every day 

Why everyone needs to develop a sense of personal leadership, even if you’re not in the c-suite

The interview question she always asks candidates 

The professional mistake she learned the most from

How she combats decision fatigue at work