This week, A Call to Lead takes us to São Paolo, Brazil, where I sat down with João Paulo Ferreira, the CEO of Natura, a fast-growing multi-billion-dollar beauty company that is both innovative and purpose-driven. João Paulo, a globetrotting former Unilever executive who goes by JP, drives purpose in so many ways—in the products Natura sells, in the way Natura operates its supply chain and its "social network" of salespeople , and even in the way the company operates its distribution center—highly customizing its facility for differently abled employees workers. JP offers fresh lessons in innovative, mission-driven leadership. Here are five points from our conversation:
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