Marci Segal was the first Canadian graduate of the International Center for Studies in Creativity program at the state university in Buffalo. She has the distinction of being the first creativity specialist hired on staff at an international advertising agency as well as being a creativity consultant at NASA, Bosch, Ricoh and CIBC among many others. She has been featured in Fast Company, Best Health and Strategy magazines and, in 2001, Marci and some colleagues established a day to acknowledge the important contributions creativity and innovation make in our lives. In 2017, the United Nations officially designated April 21st as World Creativity and Innovation Day and it is now observed in over 90 countries around the world.

One would think that you shouldn’t need a special day for creative thinking in your life or business but isn’t it nice to know that there is one out there? If you want to find out more about World Creativity and Innovation day and Week, please visit wciw.org. Poke around the site for some inspiration and new approaches to thinking. You can watch a video highlighting the UN’s 17 sustainability goals HERE.

Read the full transcript of this episode at imstevewaxman.com

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