0:00

when you're scrolling through social media how

0:02

can you tell what's real misinformation

0:05

can be dangerous especially when it's related

0:07

to your health anything can be posted online

0:09

without been fact checked but if you heard

0:12

about the secret to permanent weight loss

0:14

wouldn't you give it a follow ten years

0:16

after brought founder of the trendy high

0:18

fiber a factor diet has

0:20

celebrity followers including megyn kelly

0:22

and supermodel olivia kobo kenya

0:25

has a nice house nice has been

0:27

nice vacations a very aspiration

0:29

a lifestyle but allegations of troubling

0:31

side effects with the diet began to surface

0:34

and people started to question is she selling

0:36

powder or power yeah

0:39

my dallas a popular fashion

0:41

influencer saw these allegations

0:43

and put the diet on blast to her

0:45

own large social following she

0:47

launched a crusade to expose tenure and

0:49

the f factor diet emily sought bringing

0:52

awareness to the claims would be enough that

0:54

was just the beginning what was once an online

0:56

feud escalated into the real world

0:59

resulting in threats lawsuits

1:01

and a whole lot of drama you're

1:04

about to hear a preview of fed

1:06

up, listen to set up on apple, podcasts,

1:08

amazon, music spotify, or

1:10

you can listen early and add free by

1:12

joining wondery plus in wonder app

1:14

you just heard a of fed

1:17

up with it to the rest this episode where

1:19

ever you get your podcast

1:32

com or in manhattan

1:35

nothing quite like it and

1:37

on this august stay in two thousand two thousand

1:39

it's the usual fourteen hundred

1:41

greece and a roster living their best

1:43

love

1:44

the sidewalk outside cipriani downtown

1:47

is packed with people having a good time hanging

1:49

out enjoying thirty dollars follows

1:52

a waiter brings out a piece of cake with a candle

1:54

on it and delivers it to one the table

2:01

like sends over the case with the cans

2:04

are like they're pretty like white moraines

2:06

take a bear like famous for

2:09

that's the almost birthday girl herself

2:11

family gallus and

2:13

the for i go to pull out the candle

2:15

i say something like our need to get

2:17

an instagram for this like i need to like

2:20

record this like influence or life influence

2:24

in life

2:25

the sound of those two words the woman

2:27

sitting at the table next to her picks up

2:29

her ears and said to me

2:32

like only heard you say earned influencer this

2:34

woman has long dark brown hair

2:36

and blindingly

2:37

the key and what he

2:39

and now she's an influencer

2:42

to sure that oh i'm so

2:44

and so i do this guy it

2:46

over a fool and and then we took a video together

2:49

because i think she wanted me to post that

2:51

she was eating pasta

2:53

, something the five on the answer lies

2:56

the queen of that that furniture and

2:58

their the queen of

3:00

a factor nutrition does factor double

3:03

jazz hands if wave close the case

3:05

and holds up her plate of pasta the camera

3:15

the goes and the video and

3:18

that might have been in

3:20

the typical new york encounter except

3:22

the two years later these two new yorkers

3:24

emily and the queen of a sucker nutrition

3:27

would be on opposite sides of a war

3:29

of words one that has spread

3:32

from instagram to the pages of national

3:34

newspapers and

3:36

, on which side you're on and

3:40

the violent true or

3:45

and it all began

3:48

hi i'm originally

3:50

everyone

3:51

he any , you're

3:55

a powder pushing money

3:57

hungry

3:59

really woman

4:01

wanting don't care if they have foods that

4:03

with sick about holidays , the

4:05

people you that says and and

4:08

on it's really just really he

4:10

was six woman

4:13

why threatened to

4:14

oh my family over

4:16

again

4:19

at the movie macgyver