Today we are joined by Digital Creator and Creative, Sasha Mei, who is a breath of fresh air in the industry, and beyond.

Growing up in a creative environment and community laid the foundation for her to transition into the digital world and fashion industry with ease. She never set out to be an "influencer" or creator, but after working for a beauty brand after college, it naturally began to blossom as she shared her lifestyle, creative skills, and style which caught the eye of major global brands, such as CHANEL, Prada, Hermes & Armani beauty + many, many more.

Sasha is such a light and joy, and you will fall in love with her spirit, energy, yet wisdom when it comes to life, business, and the digital world. 

IN THIS EPISODE WE TALK ABOUT: 

-Sasha's background

-Growing up in a creative school and community, and how her creativity, eye and skills helped her transition and create her now career 

-How important it is to take action on your ideas 

-Her "yes" era, and doing her time in the industry 

-Organic growth on social media 

-How social media has really shifted within the past five years and how to adapt 

-Sustainability, adaptability and longevity in any industry, but especially in the digital world 

-Working full -time in the creative and online space 

-Putting in the time, effort and years, and not relying on going viral or having an overnight success story 

-The comparison trap, and not getting jealous 

-Turning comparison into inspiration, action, and showing up for yourself 

-Shifting our focus to admiration, and aspiration 

-Building real life community and networks, and her new supper club venture 

-How aesthetic photos aren't enough to grow and expand

-Having the "X" factor, and giving people a reason to "follow" you

-Not needing to overshare and post everything about yourself 

-Bringing more joy to the social media landscape 

-Sasha's favourite beauty products, work trips, and fashion brands 

+++ so much more

Have a listen, share with a friend and let us know what you took away from this episode. We love hearing from you. 

SASHA MEI 

Instagram

Yuandmei_ Instagram (Sasha's Supper Club) 

Sasha's substack 

Moodboard 

ARL 

Collection N0 01 - Beauty Sign Up

(Use code: ARLPODCAST for $11 off the Collection price)

Website 

ARL Instagram 

Lisa's Instagram

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