In episode 165, I speak with Tim Soar, a designer, runner and the founder at SOAR running which was established in 2013.

We cover a number of topics including:

• How the identity of SOAR running has developed from 2013 to 2023;
• The culture of the brand and the development of the Proto lab products;
• Product development, the challenges that consumers aren’t necessarily aware of;
• Where does he think running culture is moving towards;
• Plus much more.

You can follow Tim on Instagram @tim_soar_london

Thank you to Soar Running (www.soarrunning.com) who supported this episode and series. 

Thank you to my patreons who support the show. If you value the content you can become a patreon by clicking the following link.

www.patreon.com/ARunnersLife

Photo credit - from SOAR Running.