Buyers have changed the B2B sales and marketing game. Account-Based Marketing (ABM) gives you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands.

Don't miss Sangram Vajre, the man who wrote the book on ABM: Account-Based Marketing for Dummies, join Keenan on The WORD and learn how to grow your account list, your pipeline, and your sales #s with an effective account-based marketing strategy! ***************************************************** Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively.

http://terminus.com/