Packaging design can make or break how consumers see and understand your brand.

On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products.

That a lot of choice!

So what is it that makes us pick up the products up and part with our hard earned cash?

In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them?

Website - https://slicedesign.co.ukLinkedIn - https://www.linkedin.com/in/alangilbody/