Jerich Beason - An exec buyer who engages with salespeople

Released Monday, 11th October 2021

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Jerich Beason - An exec buyer who engages with salespeople

Monday, 11th October 2021

Good episode? Give it some love!

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Jerich is a Chief Information Security Officer in what he calls a 6,000 person start-up, two years ago he was working for a 100,000 employee Fortune 500 company.

In his exec decision making roles he chooses to engage with salespeople on a weekly basis.

Listen and learn why he does this, what he hopes to get from these conversations and what frustrtes him about some salespeople.

The best way to learn how to improve in sales is to understand the buyers we try to sell to.

Enjoy.

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From The Podcast

A Talk on the Buyer Side

How can you win more sales? By being more buyer centric.That means understanding the buyer’s perspective, what’s important to them and the challenges of making a decision.We explore how facilitation and collaboration can create a Win/Win between seller and buyer. Who wouldn’t love that?Selling is tough, but buying is tougher.By helping the buyers you’re helping yourself.Join us as we have buyer side chats with people involved in the buying decisions as well as industry experts who’ll help us to understand why we need to change and what we need to do better.

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