Are you grappling with how to price your event planning services so you get the business, and you make money? It's a common struggle, and in this episode of "A Turn of Events," we're learning from Annette Naif, CEO and Creative Director of Naif Productions, herself!
In this solo episode, Annette tackles the crucial question: How do you set a price that reflects your worth and yet remains competitive? She delves into the factors that should influence your pricing strategy, from living expenses and experience level to the demand for your services and your location. It's not just about picking a number – Annette discusses the art of balancing market rates with profitability. She even opens up about her own journey, sharing the hard lessons learned from initially undercharging for her services.
Annette's advice doesn't stop at pricing. She also explores how different aspects of your service – like managing large-scale events or offering specialized services – can and should influence your rates. And what about those hidden costs of running a business? Annette covers it all, from staff salaries to marketing and the nitty-gritty of contracts. Annette also highlights the power of exceptional customer service. It's not just about getting the job done; it's about creating an experience that leads to referrals and repeat business.
Don’t miss out on an opportunity to learn even more from Annette; join her Facebook group, Event Planner Society. This platform is a goldmine for budding and experienced planners alike, offering networking, mindset tips, and free training sessions. Whether you're just starting out or looking to refine your existing strategy, Annette's experience and insights are invaluable.
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Connect with Annette Naif:
Website: https://www.naifproductions.com/
Facebook:
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