Today's guest is an innovator and leader in the telecommunications space. Tarek Kamil is the CEO and founder of Cerkl Broadcast, an internal communication platform supporting employee engagement. During this episode we explore Tarek's entrepreneurial journey that has seen him delve deep into the realms of digitalisation and data-driven value creation. As a former executive director of Online Strategies for Info Motion Sports IST and VP of Interactive Games for Fox Sports, he shared his passion for problem-solving and how that led to his fascination with artificial intelligence (AI). Drawing from his personal experience and grounding in cognitive psychology and psycholinguistics, Tarek shares insights on how AI is revolutionising the field of communication, the potential challenges AI might pose, and his enthusiasm for AI-driven growth. Tarek has genuinely had a career where opportunity has seen him navigate his course from a passion for digital to supporting value-driven internal communication.

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