Mike is has been a director of admission in the boarding school industry for the last 10 years. He describes “falling into the business” as a natural extension of his teaching career and several years as a stock broker. I’ve come to know Mike and his approach to admissions several years ago as we worked together to create a branding and marketing strategy at his previous position at a small boarding school in Virginia. Now in a large, for-profit boarding school in Florida, I want to catch up to see how his approach to admissions and marketing has evolved.