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I can't wait to see you guys pour

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three months together. So today I'm

2:46

going to share this workshop that we did yesterday

2:48

in case you missed it. Take a listen. Welcome

2:51

back. I love seeing you

2:53

came back. It is so fun

2:55

to be with you. We have so much

2:57

fun planned. We're going to talk today about

3:00

money. We're going to talk today about making

3:02

money. We're going to talk today about what

3:04

are the things you need to do. Last

3:06

week we focused a lot on who do you need to be,

3:08

right? I would say 90% of

3:11

what moves the world just like an atom

3:13

is 99% energy and less than 1% particle.

3:17

I would say most of what's happening is the

3:19

alignment, the energy. But then once

3:22

we are connected, we're tapped

3:24

in, we're turned on. What are the actions

3:26

to take? Because you can't

3:28

just sit there in your living room

3:30

meditating all day and think that that

3:33

alone, right? Because there's something to

3:35

be said for being in slow. And

3:38

when people learn slow, whether it's Leonardo da

3:40

Vinci or whether it's Michelangelo or whether it's

3:42

math and gladal writing books, there

3:45

is an action that's called inspired

3:47

action. Write that down. And When

3:49

we take inspired action, we get, you

3:51

can write this down, massive results. Now

3:53

Inspired action comes from being in slow

3:55

state. And So when you're in flow

3:57

state, you're so excited to create. Sit

4:00

on the floor and meditate and so sometimes

4:02

people misunderstand, like or vitesse have a hive

4:04

I have. I can just sit here. And

4:07

everything is going to fall through the ceiling and

4:09

all the blessings of lamb I Love! It's like

4:11

well, There's a yes and so

4:13

that the people who have actually

4:15

created the most amazing lived there

4:17

is a way in which they

4:19

move through. The World. There's a way

4:21

in which they're taking action, but it's not

4:24

coming from pushing. it sucks, I'm from asserting

4:26

it's coming from flow. And so we're gonna

4:28

talk this week. About what are the things

4:30

that you need to do? But. An order of

4:32

Mean even gets into that place and a walk

4:34

you through last week sort of this and I

4:36

call like a physical therapy. That has

4:38

to do with are energetic alignment so

4:41

that we can actually now understand what

4:43

the axe it actually is, what it

4:45

does as opposed to making at and

4:47

everything all right. So we have a

4:49

special guests in eighth were going south

4:51

a little bit about money with her,

4:53

then I'm going to go into some

4:55

pieces. just me new so. In

4:57

that song right there's always like a method to the

4:59

man is. Why a tick? What's on what words

5:01

send out? See in the most what's the

5:03

message? Fail. To hold me

5:06

back for a very bad ass. Yeah.

5:09

So I love when she says. I'm

5:11

a force of nature that you can ignore.

5:14

That's it. That's the money shot. That's the

5:16

move. That's what I was just talking about

5:18

when so many moves through the world. Is

5:21

something to be seen when

5:23

they. Are like a force of nature. There

5:25

are asking for anyone from a said. Families.

5:27

Any of a he. Potassium. And

5:30

they are it. And they're

5:32

just moving through it and they are giving

5:34

rise to everything around now. Because.

5:37

They don't need anyone's permission and

5:39

so I see so many women.

5:41

Who grew up to be. People.

5:44

Pleasers. And they are

5:46

constantly making sure that everybody is

5:48

okay and they're getting everybody's permission

5:50

whether they know it or. And

5:52

it is time to put your town on. But.

5:55

Your shoulders back. And. To be

5:57

who you can see the. And.

6:00

You are still gonna be empathetic, that's your

6:02

nature, and you're still gonna be kind,

6:04

but you are a force. And

6:06

there should be a feeling of reciprocity in

6:08

your life. You teach people

6:10

how you wanna be treated.

6:13

And you do that with love and

6:15

with grace. And guess what? People actually

6:17

love when somebody has a boundary,

6:20

when somebody has a capacity to receive, because

6:23

it feels good when people

6:25

are in that degree of self-worth,

6:27

it feels really good to actually give

6:29

to those people. And so you'll notice

6:31

that without saying a word, without pushing, without

6:34

forcing, without asserting, when you just

6:36

are in that place, you

6:38

will just notice how people are so happy

6:41

to show up and just take good care of

6:43

you, because you are taking that care

6:45

of yourself. And so we're gonna get into more

6:47

of this today. I'm gonna bring my

6:49

friend Hillary on for about 15, 20 minutes because

6:52

there are some stuff

6:55

that you don't even realize that

6:58

you need to know as recently

7:01

as yesterday. We need to have this down.

7:03

And I wanna bring her on to share a little bit.

7:07

So, Hillary, welcome. Welcome

7:09

to this awesome Monday with

7:11

all these amazing women. Nice to see you, I

7:13

saw you last week. Amazing. Look at the vibe

7:16

already in the chat. I love this group, I

7:18

love everything about it. So

7:20

let's talk about money. Let's talk about financial

7:22

literacy. Let's talk about what you said to

7:24

me last week. I love this line that

7:27

this is the last frontier of feminism. Yeah.

7:30

Why do you think we need to all know about

7:32

money that we

7:35

might not know? Many

7:37

years ago, I found myself with

7:39

formal training in economics and a

7:41

certified financial planner designation and over

7:43

a half a million dollars of

7:46

collateralized and uncollateralized debt. So

7:48

it hit me hard that the book

7:50

learning doesn't produce the results.

7:53

If your way of being your

7:55

relationship to money doesn't

7:57

match, right? So you have to

7:59

have both. and life humbled

8:01

me. So I pulled my

8:03

fully rented, my least BMW

8:06

into the gas station to get a

8:08

tank of gas. I couldn't even afford

8:10

to put gas in my tank because

8:13

I was running around with... I

8:15

had the emblems of wealth, confused with the reality

8:17

of wealth. You would have loved to have drinks

8:19

with me or dinner with me because I would

8:21

have paid for it and you would have thought,

8:24

calories arrived and that's exactly what I would have

8:26

wanted you to think because I thought

8:28

that that would make you like me and I

8:30

ran myself into the ground. Financially speaking, I

8:32

had a FICO score in the four or

8:34

five hundredths and all that's

8:36

different. I'm living in Puerto Rico.

8:39

My husband and my personal

8:41

net worth is in the eight figures and that's

8:43

a number that's real and I share that with

8:45

your audience because I want whoever they

8:47

are to know that anything is

8:50

possible. Well, as soon as you get

8:52

in what you might call right relationship

8:54

with wealth, the direction of

8:56

money in your life, the flow changes.

9:00

So I was in a situation where money

9:02

was always going out. I was always doing

9:04

the wrong things and as soon as I

9:07

realized that it really was those strongly

9:09

held beliefs from my past

9:11

that were running

9:14

the show, I was able to rewrite,

9:16

renarrate my story about money and I know that's a

9:18

lot of what you teach. Wow,

9:21

that is a mic drop. So

9:23

Hilary and I know each other. She's

9:25

an amazing human being. She's an amazing

9:27

mom. She really is so powerful

9:30

in so many ways but

9:32

I think one of the things that we

9:34

all just saw her demonstrate is her willingness

9:36

to be vulnerable and her willingness on her

9:38

own where she in her

9:40

own life had the courage to face up

9:42

to what eventually caught

9:44

up with her which was a

9:46

dysfunctional relationship with money. And

9:49

by having the courage to fully go

9:51

all in and understand what was happening

9:53

as opposed to burying her head in

9:55

the sand, not only was she

9:57

able to course correct but she was agree

10:00

that she has made so much

10:02

real wealth and now she's helped

10:05

so many women because she

10:07

knows your address, right? So

10:09

she can get you home to where you

10:11

really want to be because she knows where you've been. She

10:14

has been financial planning,

10:16

she's been podcasting, she's been speaking, she's done

10:18

a lot to help at this point thousands

10:20

and thousands of women. So let's go

10:22

into that a little bit and I will just say that

10:24

for those of you who are already in the program, I

10:26

want to celebrate you, I want to celebrate your courage, I

10:29

want to celebrate your choosing seriously to draw

10:31

a line in the sand like Hillary and I have done

10:33

at different points in our life and to say this is

10:35

it, this is the year I'm not just going to come

10:37

up with the same results you have here, I'm going to

10:39

make a difference. If that feels like that's what this was

10:41

for you and you did that, I'm really proud of you.

10:43

So those of you who are in will be spending time

10:45

with Hillary. But let's talk a little

10:47

bit. What does that

10:50

mean to you that you were

10:52

able to assess something dysfunctional

10:54

around your belief with money? Let's

10:57

talk about what you found underneath that

10:59

rock. What was there? You know,

11:01

when I got honest with myself and it

11:03

really comes down to at some

11:05

point in your developmental years,

11:07

like money is very conceptual.

11:10

It's hard for kids to

11:12

understand the nature of money. So

11:14

some grown up says something about money and

11:16

you go, Oh, that's how money is. That's

11:18

what I need to know about money. Money

11:21

doesn't grow on you. Money is dirty. Money

11:23

is the root of all evil. You hear

11:25

someone say this and it becomes the way

11:27

money is for you. And

11:30

I grew up in a, we were middle

11:32

class and you know, my mom was a

11:34

good saver and she would not, she gave

11:36

me $5 to spend on my friend's birthday.

11:38

And I was like, this isn't enough. If

11:41

Kara, my, my pen pal in second grade,

11:43

the brand name thing I wanted to give

11:45

her, right? And so I decide there's never

11:47

enough money. So the minute

11:49

I can, I'm spending more than I can

11:51

afford on things so that I can impress

11:54

you. And when I realized that

11:56

that belief was running the show, also

11:58

my parents got divorce dad didn't

12:00

want to pay child support he said I

12:02

don't want your mother to have that kind

12:05

of power over me. I

12:09

didn't know money was power I got

12:11

it that's power right and so

12:13

I was running around like I need to

12:15

prove to these people that I'm already rich

12:18

because money is power the thing I want

12:20

most in the world is to be taken

12:22

seriously to get respect meanwhile money

12:24

is flowing out faster than I can earn

12:26

it and it was like oh finally

12:29

the authenticity the opportunity

12:31

to reauthor that and

12:33

I mean I said I'm gonna do everything differently

12:37

about money I spent eight dollars

12:39

a day on food for a couple years

12:42

ago okay I mean I kept myself

12:44

in a budget but that was

12:46

because I had to relearn how to

12:48

be about the income that was real

12:51

in my life I mean

12:53

now the income numbers are far

12:55

different far far different but for

12:57

the first time I was able

12:59

to have integrity say

13:02

and do the same thing at

13:04

the same time and then I

13:06

experienced that money responds to

13:08

command commands money responds to

13:10

actions so you I learned

13:12

how to have action how to have conversations

13:15

that bring more money into my life money

13:18

is a tool of empowerment and

13:21

I'm in a place in life where

13:23

I can be with women in a

13:25

way that empowers them to build

13:28

assets around themselves so that we can live

13:30

the lives we want to live so we

13:32

can leave the people we need to leave

13:34

so we can be with the people we

13:36

need to be with so we can build

13:38

the enterprises and leave the world

13:40

with with the legacy we want without

13:43

those kinds of tools I

13:45

find that women are left

13:47

disempowered and there's

13:50

a lot of shame honestly

13:52

so money is a

13:55

thing that has emotional impacts we

13:57

are up thinking money follows

14:00

So if you don't

14:02

have money, you must be unsuccessful. And

14:05

I find a lot of women

14:07

are really living in silence

14:09

and disappointment about money. So

14:12

it's a great honor for me to have a role

14:14

in that circle where we can uncover

14:16

those things. Yeah, it's really,

14:19

really powerful. Everybody

14:21

needs to hear this every day, like have your morning

14:23

coffee and listen to Hillary because, as I've

14:26

said all week last week, it's really

14:28

not even as much of what someone's saying

14:30

as the embodiment of what they're saying.

14:32

And what's so awesome about

14:34

being in your presence is there

14:36

is full embodiment in every word.

14:39

There is full authenticity. That is

14:41

powerful. So then every single

14:43

thing you're saying, it's not just something you're

14:45

saying, we feel it in yourselves.

14:48

We feel that you have actually traversed

14:50

that ocean and it gives us

14:53

that newfound possibility. We

14:55

can feel it. You

14:57

talked about what is just so

14:59

true, which is the underscoring of the belief,

15:01

right? And I said this earlier last week,

15:03

you can't have more of something you have

15:05

a dysfunctional relationship with. You just can't.

15:08

And so there is so much

15:11

unconsciousness around things that

15:13

we hold and believe and all of the

15:15

work that has ever been done has gone

15:17

back to show that what you think

15:19

and believe directly correlates to

15:21

what you do and how

15:23

people receive you. And

15:25

so that is an action, whether you think it

15:28

is or not. And

15:30

as you said, money is this

15:32

very powerful neutral tool, which

15:35

can be used for good. And

15:37

it responds to action. It responds

15:39

to action. It's like a

15:41

car. You can't steer from a parked car, right?

15:43

You could have this amazing Tesla or this amazing

15:46

Ferrari or whatever it is. But if you

15:48

don't turn it on and move it, it doesn't move

15:50

for you. But it exists. It's there. But

15:52

it's asking you to either charge it or put

15:55

gas in it and get in it and move

15:57

it. And once you know how to do that,

15:59

it works for you. really well. I know they're

16:01

going to be with me being a part of

16:03

this program and it's going to be amazing for

16:05

people to get access to your beautiful

16:07

brain and knowledge and heart. Let's

16:10

talk about one thing. What's one thing if somebody's saying

16:12

to you right now, I don't

16:14

have any money, I have this much in my

16:16

bank account and I'm in debt. What's

16:19

one, one tiny thing that they can

16:21

think about doing, right? Once they understand

16:23

this belief a little bit, that

16:25

might make a difference in the way that their money

16:28

starts to respond. We are

16:30

brought up, taught that talking

16:33

about money is rude,

16:35

it's impolite, right? That's true.

16:38

But imagine building a

16:40

career or a romantic relationship if you

16:42

couldn't ask for the job, interview for

16:44

the position, say I'd like to take

16:46

you to dinner tomorrow, right? Communication is

16:49

really what distinguishes us from the animal kingdom and

16:52

I think most of the people in this

16:54

group will be shocked if they really take

16:56

a look at the things they're actually saying

16:58

about money. For the most part, we're

17:01

not talking to other people about money, you might

17:03

be talking to your romantic partner about money, but

17:05

for the most part, we're talking to ourselves about

17:08

money. So the first thing I always recommend people

17:10

do is keep a money journal. Really

17:12

get honest about the things

17:14

you're saying to yourself and

17:17

other people about money. In the beginning,

17:19

you might find that you actually

17:21

think in feelings about money. So

17:23

a bill comes in, what do

17:25

you feel? Do you feel dread?

17:27

You feel shame? You feel regret?

17:31

You feel something about your relationship with

17:33

your mother, right? It does go that deep.

17:35

And so to get it out of you,

17:37

get it catalogued, do that for 30 days.

17:39

I think it'll change your life. It's

17:42

the same thing with food. It's like

17:44

you want to lose weight, start to

17:46

become conscious of where you're unconscious all

17:49

day. Because you don't realize that

17:51

you thought you ate three chips, you ate the whole bag.

17:54

You don't realize that you thought you got your

17:56

steps in, you sat on the couch the entire

17:58

week. Like when you You start to

18:00

become conscious of how you move and how you

18:03

eat. You realize, I haven't drank any water

18:05

for four days. And next thing you know, you

18:07

start to make different decisions before

18:09

you leave us for now. What

18:11

do you want people to know that they

18:14

really need to know before they go to

18:16

sleep tonight? What do you want them to know

18:18

about money? What do you want them to know about what's

18:20

available and what you're going to teach a little

18:22

bit more in this program that really could

18:25

change their life? There's so

18:27

much. The one thing question, first

18:29

of all, I'm so excited to be

18:31

with you in this program. I just

18:33

want to acknowledge those of you who

18:35

are jumping in, who are here. This

18:38

chat is on fire. These people on

18:40

this call are just absolutely doing the

18:42

work, right? So to be on a

18:44

Zoom call and be interacting like that in

18:46

a chat, the vibe is up. The vibe is up. One

18:48

thing I want you to know is

18:51

the thing that most universally people

18:53

say to me after we have

18:56

walked together to transform relationship with

18:58

money, but their results around money

19:01

is Hillary. The confidence

19:04

and pride that I feel is

19:07

unmistakable and it was unpredictable. So I

19:09

thought I was doing this just so

19:11

I could retire or I could

19:13

have a better paying job or I could

19:16

buy that car or I could finally go

19:18

on vacation every year. But

19:20

in reality, what transforming

19:22

your relationship with money does for

19:25

you is it alters who you be in

19:27

a room. It alters who

19:29

you are for yourself. Your shoulders

19:31

are back. Your eye contact is strong.

19:34

Like you said 10 minutes ago, I'm a

19:36

force of nature and I

19:38

don't need your permission to be acknowledged in

19:41

this room. And that really is

19:43

the universal thing people say to me on the

19:46

other side of it. I love how you

19:48

just said that back to me. I don't need

19:50

your permission to be acknowledged in this room. I

19:53

think that we are so unaware that

19:56

we walk around waiting for somebody to

19:58

give us permission. And

20:01

that has to change. And I will also just

20:03

say, for those of you who are starting

20:05

to think a little bit about what Hillary is saying, as

20:09

it relates, as I made the analogy

20:11

to losing weight, right? If

20:13

you sit down, like I've had so many of these

20:15

people on my show, Jillian Michaels and all the rest,

20:19

you actually sit down with them

20:21

and you want to know what is

20:23

the actual how, it's so simple.

20:26

It isn't hard. Just drink a lot

20:28

of water because you should, you're mostly made of water.

20:32

Get some movement in every day, not a

20:34

lot, a little movement. And

20:36

just be conscious that you're eating healthy

20:39

food and you will literally drop

20:41

the weight. Like literally you just drop

20:43

weight and people go, no, that can't be it. And

20:45

it's like, it's actually not

20:48

hard. But here's the thing, it

20:50

takes radical honesty.

20:52

It takes tremendous self-love and

20:55

it takes commitment. And

20:58

it's actually similar with money. Money is

21:00

everywhere. It's all around us. You didn't

21:02

create the market. The market is trillions

21:05

of dollars. There's people spending money and

21:07

giving money and exchanging money all day

21:09

long, all around you. There's

21:11

so much of it. It exists. So

21:14

much of it exists. What you need

21:16

to do, and we're going to talk

21:18

now after Hillary goes about in terms of

21:20

business, she's going to come back

21:22

and talk to you in terms of just your financial

21:24

literacy. Are you saving money? Are

21:27

you consciously investing money? Because we're talking

21:29

about tiny little things

21:31

that start to add up to a lot just

21:33

like losing weight. Like you don't want

21:35

it. If you're healthy, you don't want to lose five pounds in a

21:37

week. You lose a half

21:39

a pound every week consistently, you're just

21:42

done. Like it just becomes a habit

21:44

forever. You're good, right? I

21:46

think what happens is we get so overwhelmed Hillary

21:48

with the money story or the weight story or

21:51

whatever it is. And we just, like I said,

21:53

you can't steer from a parked car. We just

21:55

stay in a parked car. We don't take that

21:57

one little step. Why? We don't

21:59

believe in it. Possible. And we

22:01

don't really love ourself enough. To. Show

22:04

up for a different possibility. So.

22:06

The last thing I want to ask when you

22:08

said at the beginning I I reminded you that

22:10

he said this that doesn't have the last frontier

22:13

of feminism. Where's. That means

22:15

you why you equate. Women:

22:18

Having chains the Release of Money.

22:21

In. That sort of like this is the Last

22:23

Frontier Feminism. What does that mean? that? it's the

22:25

Last Frontier. Why are you. Putting. That

22:27

in the same conversation as feminism. And

22:29

I think that's a really empowering thought. I.

22:32

Once had a client. Who said

22:34

to me and she had started a business and

22:36

her friend was a nurse? And she

22:38

said I shared with my friends

22:40

that I went from earning a.

22:43

Hundred thousand dollars a year to two hundred and

22:45

Twenty thousand dollars a year. And

22:47

my friends started crying and she said

22:49

i can't believe you told me.i never.

22:52

Wanted to know that about

22:54

you. I'm absolutely my mortified

22:56

and uncomfortable that I know

22:58

that women should never never

23:00

talk about money. And she

23:02

said my client said to me i obsolete.

23:04

Likes of Friendship as into certain the

23:06

date of intimacy was so great for

23:09

her and her friend. for said. That.

23:11

And her friends that I don't know if we can be friends

23:13

anymore and I did. You know they. Sealed that relationship

23:16

that this. Broke. My

23:18

heart. And idol seen that

23:20

that person with friend is the only

23:22

woman on the planet who feels that

23:24

way. So. We're taking grilled

23:26

in terms of responsibilities in the

23:29

household. Where in the boardroom were.

23:32

Having children later or not or

23:34

having children earlier or enough were

23:36

taking ground in all the places.

23:39

Except for what I see in

23:41

the realm of money. And believe

23:44

me, because I'm working for for

23:46

Silicon Valley executives. Don't think

23:48

that they have the money seeing

23:50

worked out. And in

23:52

some cases I see women. Perpetrating.

23:56

Is this will. Call it.

23:59

Patriarchy. opposite of feminism,

24:01

I guess, on each other. We perpetrate

24:03

it on ourselves. You asked 99 women, what would

24:05

you do if you won the lottery? They'll tell you,

24:07

I would give it away. I'm going

24:10

to write a book called Keep It For Yourself, right?

24:13

And so I just think this work is

24:15

so important. It's important to

24:17

bring it into the lexicon and into

24:19

the dialogue to find and create spaces

24:21

where women sit shoulder to shoulder with

24:23

one another. And I know, I know

24:25

for a fact that you want me to

24:28

be more financially successful. And you know for a fact

24:30

that I want you to be more financially successful. That's

24:33

rare. That's rare. Because

24:35

for most people, there's a cap. Above this, you

24:38

should not go, right? Oh, I don't

24:40

I don't need that much money. I don't need

24:42

to be rich. Well, maybe you

24:44

do. Yeah, maybe you do. You

24:46

guys feel this, you can feel

24:48

it, right? It's triggering in

24:50

a bad way and a good way, right? Because

24:52

you can feel what it activates in you. We're

24:54

talking about your grandmothers

24:57

and your mothers and your

24:59

great grandmothers did so

25:01

much to get you

25:04

to a place where you have

25:06

a spot at the table. But so

25:08

many women won't go take their spot. There's

25:11

so much passed down that

25:14

you don't even realize. You know, I had

25:16

Dr. Gladys, I don't know how many of

25:19

you know Dr. Gladys. She's 103. She's amazing.

25:21

And she's an OBGYN. And

25:24

she initially started her life living

25:26

in Asia, because her

25:28

parents, I think were missionaries. And so but

25:30

her dad was also a doctor. And anyway,

25:33

she's 103. You know what she said to me?

25:35

She said, Kathy, you know what

25:37

the first problem is, that starts all

25:39

of this? She said

25:41

women have been conditioned

25:43

to give birth on their back.

25:46

At the beginning of life, when

25:48

a mother is giving birth, it doesn't

25:51

make any sense, right? When you go into a

25:53

hospital, she goes a woman is like this woman

25:55

supposed to be squatting in her

25:57

power. And she said, what I

25:59

use The say she said she's the say

26:01

this to the doctors who were training or

26:03

this doesn't make any sense given a have

26:06

the support of gravity like she should be

26:08

and it's like know because there is this

26:10

sort of. Unconscious way.

26:13

That we are sort of thought and

26:15

sold like. You are not in

26:17

your power and we're here to help

26:20

you. It's like. Move out of

26:22

that effing way. She's got this.

26:24

right? And so she started to change that

26:26

in her own practice. and the birds were

26:28

better. And by the way, I did that with

26:31

my first. Daughter we put the they're called

26:33

Swat bars. The bed actually turns into a

26:35

different kind of a it like it's a

26:38

transformer. And then I actually did

26:40

that and it was the most empowering variants

26:42

of my life. To be standing and to

26:44

have this baby a my husband like these

26:46

are you can do that. It's like it

26:49

and trained for the hit the know like

26:51

I got that much less. but we don't

26:53

recognize our power. And. Were afraid

26:55

of it. You. Know why is the world is

26:57

afraid of it? Women you know if

26:59

you look even. In. Nature.

27:03

The. Female energy in its

27:05

prime. It's the wild. Fiery.

27:08

It's. A tornado. In. In its

27:10

prime, the masculine energy. Is like a

27:12

bedrock of safety. Right as he

27:14

will look at nature. That is really the way it's

27:17

and it's alignment. In. Humans.

27:20

That. Is so staring for people

27:22

that a woman and her alignment as

27:25

a force. That. We ourselves now

27:27

believe and sort of passed down

27:29

to are some of them to

27:31

each other. That we need or

27:33

Ryan that it. right? Right

27:36

at All. And and it's actually the

27:38

complete opposite. Because. Women innately

27:40

will do good things with their

27:42

power. And so we

27:44

need six women. It's.

27:47

Time to claim it. Hillary. You are

27:49

an incredible role model. You're. An

27:51

amazing human being. on top of

27:53

all of this and i don't need to get into

27:56

it and if you feel like doing that you will

27:58

later when we come back but you then required

28:01

in the last few years to have

28:03

the most courage that is imaginable

28:06

with what you've gone through with

28:08

your daughter and I'm in awe

28:10

of you honestly. Your kindness,

28:12

your goodness, your strength, your compassion,

28:14

it is truly such a model

28:19

for women and the fact

28:21

that you can be that kind of human being

28:23

and you can have this relation with money of anyone

28:26

that people should be listening to it's you.

28:28

So thank you for coming in today. The awe

28:31

is reciprocated my friend. Thank you for having

28:33

me. Thank you for that one day you

28:36

reached out to me to have you on

28:38

your podcast so many years ago. I can't

28:40

wait to contribute to the folks

28:42

in your group. Thank you very much. Thank you. God

28:44

bless you. Love you. Bye. You

28:47

guys, how are you feeling? Isn't

28:49

she amazing? There's so much to get into with

28:51

this. There's so much to get into. So let's

28:54

talk a little bit about the business,

28:58

right? T.S. Doe says let's get down

29:00

to business. Let's get down to business.

29:03

What needs to happen? First

29:05

we understand we're starting to

29:07

understand that the

29:09

beliefs that your

29:12

energy that's step one that's

29:14

really like step one through eight and

29:16

then step nine and ten is what

29:19

you're gonna go do now, right? If

29:22

I were to paint the walls in my house what

29:24

do I need to do first? What do you put on the

29:26

walls first? The paint? No, you got to prong

29:28

those walls. If you don't put primer on the

29:30

walls how's it gonna look when someone paints your house? It's

29:33

still a horrible. So

29:36

we need it's just like Marie Kondo. The first

29:38

thing we got to do before

29:40

your house gets clean it gets

29:43

messier first. We got to take everything out

29:45

put it all out and then start

29:48

to become aware. What's here and what

29:50

needs to go and what needs

29:52

to stay? So that's the

29:54

beliefs. That's the energy. Now

29:57

once we've done that now we

29:59

can go ahead and create something new.

30:02

We take some action. So

30:05

how many of you want to

30:07

get to your first 100k in

30:09

your own business? Amazing! How

30:11

many of you want to go beyond six

30:13

figures at this point? You're ready to make

30:16

seven figures. You've already made six figures.

30:19

Awesome! So I've been

30:21

there and I understand it and I

30:23

understand it from sort of the internal world and

30:25

I also understand it from what we

30:28

need to do about it. So

30:30

what do you think is required to make

30:32

your first $100,000? Just take

30:35

your best guess. What do you think

30:37

you need to make $100,000?

30:41

Because I will tell you you can

30:43

find the evidence of millions of people who've made

30:45

$100,000 and multiple hundreds of thousand dollars because guess

30:49

what? It's so doable. It really

30:51

really really really is and once

30:53

you make your first $100,000 you can easily

30:55

scale to a million because

30:57

you at that point have

31:00

proof of concept. You validated something we

31:02

can now scale. So the

31:05

hardest right is just the beginning. The

31:07

first five clients is the hardest part after that.

31:09

It literally is smooth sailing once you understand

31:11

what action to take and what is

31:14

not important action to take. So

31:16

let me just look at what you said. Okay so the

31:18

first thing is you need to find the idea. We

31:21

need to have that thing

31:24

which well how do we know if it's the

31:26

idea by the way? So there's

31:28

something called an ikigai. An ikigai

31:30

is an amazing Japanese word. It's a

31:33

Venn diagram. It's the intersection of three

31:35

points. This helps you to understand

31:37

your purpose but also it helps you understand how

31:40

you can make money. The ikigai says that

31:42

there are three places that line up. What

31:45

you love to do, what you're good

31:47

at doing and here's the last thing.

31:49

What the world needs. What the world

31:51

needs. So sometimes you might love

31:54

to do something and you might be good at it

31:56

but the world doesn't necessarily need that from you. Nora

32:00

know if something is a business, what makes

32:02

something a business and not a hobby? What's.

32:05

The difference is a hobby in a business. Money.

32:08

Economics. A hobby is

32:10

something you might enjoy. you might be good

32:12

at. Okay, A

32:14

business. Is something somebody pays

32:16

you for? Why? Because.

32:18

They either need or want it. They.

32:21

Need or want it. So.

32:23

As Seth Godin, one of my

32:26

mentor, said to me, a business

32:28

requires. Two. Words. Radical

32:31

Embassy. And business is

32:33

an amazing way. To. Become the

32:35

best version of yourself because desolate, You're.

32:38

Making something someone. Needs Or wants?

32:40

Said. The bass people in this s

32:43

understand what people need and want.

32:46

Several. To. Gets here First

32:48

Hundred thousand dollars would be required

32:50

based on what I just said.

32:53

Let's. You you need since you.

32:56

If radical empathy is at the

32:58

base. As a business,

33:00

because of business mean someone pays for

33:02

something they need or want. What?

33:04

Is every great business do all the time and

33:07

what are they do in the beginning that they

33:09

continue to do? Yet research

33:11

Yeah, they engage with

33:13

their audience. They understand

33:16

their buyer. Tell. Me

33:18

right now. That idea that you said that you

33:20

have. Who is it's for? And

33:22

do you know what they need? Or want.

33:25

Can. You sell it to me and three sentences: who

33:27

it's for and what they need or want. Now

33:29

here is what we do. At those

33:32

back to believe. We. Stay in the

33:34

realm of I don't know, I don't know, I

33:36

don't know. You know what it means. I don't

33:38

know of six thousand women you know, I don't

33:40

know actually means whereas I don't know actually mean.

33:42

I don't know means I'm scared. To. Know what

33:44

we do? We just hang out and I don't know. We

33:47

create this false dichotomy.

33:49

In our head or we tell ourselves. It's

33:53

too hard. Why? Scared.

33:56

So. We don't take any action. When.

33:58

really those any who join this

34:00

program. The bonus of this

34:02

program I announced yesterday, which we

34:05

always knew we were gonna do, we just like

34:07

to continue to have the 12 days of Christmas so to

34:09

speak, you're gonna get my business

34:11

program included which is called made to do

34:13

this and it is the

34:16

step-by-step path to go from idea

34:18

to income to make a business in

34:20

12 weeks. Why

34:22

can I teach that? Why have I

34:24

taught that to thousands of people? Because

34:26

the steps that I just started to

34:28

tell you, you can do those in

34:30

12 weeks. You can do that

34:33

in five days and then take my next step I'm gonna

34:35

give you in the next step. So it starts with I'm

34:38

gonna get some clarity around this

34:40

idea who it's for and what

34:42

do they want, what do they

34:44

need and then once

34:47

I have that feedback I'm gonna put

34:49

a price on this one thing and

34:52

I'm gonna sell it to one person.

34:55

Now here are the kinds of things you can sell.

34:58

Services, what is a service? Cutting someone's

35:00

hair, doing someone's landscaping, services,

35:03

organizing someone's home. What

35:06

else can you sell? A product. You

35:08

could make an oil painting, you can make

35:10

cake pops. What else? So you

35:12

have services, products, what else? Teaching.

35:15

You can, that's the third thing, right? You

35:17

can coach people on fitness, you can

35:20

teach people Japanese, you can

35:22

teach people buy that. What else? You

35:25

can create events, retreats, informational

35:28

gatherings, panels of conversations, women

35:30

who are in business, people

35:32

who want to understand mindfulness,

35:34

experiences exactly. And the last

35:37

thing is content, right? You could create content,

35:39

you can create a podcast, you can create

35:41

a blog, you can write books doing research,

35:44

right? Content is another way for you to

35:46

make money. Now for me, I do

35:50

four of those things. I get

35:52

paid to create content, I get

35:54

paid to create retreats, events, I teach

35:56

people things about money, I teach people

35:59

things about... business and

36:01

in the past I used to make things.

36:04

What would I make? I would write songs

36:06

and I would sell the right to license

36:08

the song. That was me making something, going

36:10

and creating something. First

36:13

what we do is we got to

36:15

choose the idea and we're

36:17

going to work on that inside this program. We're going

36:19

to choose it. How we're going to choose

36:21

it? Because we're going to also let

36:23

it choose us. We're going to do

36:25

a little bit of research to understand what

36:28

the market wants. Then

36:30

the first thing we do after that is

36:33

we sell one thing. Now how do we come up

36:35

with the price for what we sell? If it's a

36:37

class, if it's a product, if it's an event, how

36:39

do we come up with the price? Look

36:42

at the market. Guess what? The price was already made up

36:44

for you. There's a market. If I'm going

36:46

to go sell my house, do I have to just come up

36:48

with a price? No, the price was already

36:50

created. What do I do? I look

36:52

at the square footage of my house

36:54

in my neighborhood and what comes back to

36:56

me? The market price. It's

36:59

amazing. If I'm going to sell this mug

37:01

and I look at it and go, well, this

37:03

is a specialty mug and it has this thing on the

37:05

bottom and it keeps it hot on the inside. This is

37:07

not just like a regular mug. It's a certain kind of

37:09

mug. Now I'm going to look at those kinds of mugs

37:11

and is there going to be a market for that? There's

37:14

already a market. So if I want

37:16

to sell this banana, this happens to be an organic banana,

37:18

can I sell this for $15,000?

37:20

Well, maybe if this was Picasso's banana and

37:22

it's been embalmed or something like that, right?

37:24

But there's a market for a banana or

37:26

even an organic banana, right? So do you

37:28

make up prices? And this is what goes

37:30

back to belief. A lot of women are

37:32

holding themselves back from charging for what they

37:34

do because they think it's rude to charge.

37:37

It's neutral. The market decided

37:40

what you charge. That's it. If

37:42

you go buy a nice fancy pair of

37:44

jeans, they're not $15. Do people roll their

37:46

eyes that this person is putting out a

37:49

pair of jeans that's $250? No, that is

37:51

the market for fancy jeans. That is what

37:53

they cost. If you go to

37:55

a hotel, you walk into the Four Seasons,

37:57

are you pissed? Are you angry that they're

38:00

charging you $800 a night for the room, that's the market. Now,

38:03

there are going to be people

38:06

who are happy at all places in the

38:08

market. So here's the other thing you need

38:10

to know. Write this down. There's a buyer

38:12

at every price. There's

38:15

a buyer at every price. There are

38:17

some people who they don't

38:19

care to

38:22

go to Whole Foods and buy organic

38:24

salmon because in this moment

38:26

in their life, they

38:28

don't want to spend for the organic food.

38:31

But is that hurting Whole Foods? Is

38:33

there nobody in Whole Foods? Because somebody could

38:35

go down the block and get the regular

38:37

salmon that's on the... No, there's buyers at

38:39

both places. We have to

38:42

allow people to be autonomous adults who

38:44

make decisions, right? There

38:47

are some people who walk into Gucci to

38:49

buy a bag. Are they

38:51

wrong? That's their choice. They

38:53

enjoy that. They're feeling themselves. They want to go do

38:55

that. There are other people who want to buy

38:58

a bag at Target. Is there anything wrong with that? Nothing.

39:00

That's great. Let them do it. And

39:03

some people do both. I was

39:05

at Target yesterday with my three kids buying them

39:07

face masks whenever the hell they wanted. And I

39:09

also love to go into Gucci or Louis Vuitton

39:11

and buy myself a pair of shoes. What's wrong

39:14

with it? Nothing. Nothing's wrong

39:16

with it. This is why you need a

39:18

business program. Because you have

39:20

all these beliefs in your head that do what?

39:23

They put you back at the park car. You

39:25

take no action because you have all these beliefs

39:28

that just throw you out of alignment. Well, how

39:30

could I charge that? You don't need to charge

39:32

and convince anyone to do anything. There

39:35

are people who want to buy this fancy,

39:37

expensive mug. They want to spend the $30

39:39

on a mug. Other

39:41

people don't. Is there anything wrong

39:44

with any of those people? No. Let

39:46

them be. Let them make a choice. Let

39:48

them decide for themselves what they want. This

39:51

is why I teach people a business program.

39:53

Because there's so much you don't know that you don't

39:56

know. So we choose

39:58

something. up with a

40:00

person who we think is the buyer. We understand

40:02

them, we get feedback, then we sell the first

40:04

thing, we price it based on the market. Now

40:07

once we have sold one thing,

40:10

a class, our services,

40:12

what happens? You scale that.

40:14

How do you do that? What's the first thing

40:16

you do if you want to scale a business

40:18

and you just sold your first mug, your first

40:20

service of organizing someone's home? What do you do

40:23

now? Well now you're in

40:25

business. You have this holy

40:27

grail. You know what it's called? Proof

40:30

of concept. How do you know that you

40:32

have proof of concept? You get

40:34

one person, one, one person

40:36

who tells you they're satisfied. One

40:38

satisfied customer. They give you a testimonial.

40:40

They say, this was great. You're amazing

40:42

yet organizing my house. What do

40:44

you think happens then? What do

40:47

you think happens if one person

40:49

is satisfied? You know what they do? They

40:51

go tell somebody. So you know how

40:53

you get your first five clients, your first

40:55

ten customers from the first

40:57

one. That's how

40:59

easy it is to start a

41:02

business. Now what makes

41:04

all of those steps hard when

41:06

you're not having the courage to take the steps

41:08

that I just laid out? It doesn't

41:11

require that you're some

41:13

genius. It requires that you

41:15

know exactly what to do and you

41:18

have the courage to do it. From

41:20

there, once you

41:22

now have five clients, ten clients, we

41:24

create more visibility around you. We

41:27

start to create a story about the brand and

41:30

now we start to scale that visibility

41:32

and we scale the

41:34

engagement and the sales start to

41:36

come to you. This has been

41:38

done over and over and over and over

41:40

and over again by every person who's ever

41:42

been in business and this is

41:45

what we do inside of this program.

41:47

When I told you that

41:49

we need to get your energy straight, you

41:52

are going to be at the end of these

41:54

12 weeks, you're going to have a couple things going on.

41:56

You're going to be a master at manifestation. You're going to

41:58

understand that. You're going to be teaching your friends and your

42:00

family. You're also going to

42:03

have a mentor who teaches you the steps

42:05

to take so that you create

42:08

that business. In

42:10

addition to that, you're going to have the women

42:12

in my life who are the best at teaching

42:14

you understanding of business

42:17

development, financial literacy,

42:20

so that you understand money in a way

42:22

you never even believed is possible. So

42:25

that's what we're doing inside of this program.

42:27

And there's so much more I want to

42:29

teach you. Tomorrow when we come back, Samantha

42:32

Skelly is coming in 15-20 minutes.

42:34

We're going to do a quick

42:36

little breathwork exercise which is super

42:38

powerful. Okay? Carolyn

42:40

just said, what if you're four years and you're growing

42:42

the business? You should be in the VIP level because

42:44

I can't pour from

42:47

a fire hose into a tiny cup. So

42:49

on the gold level, that is for you

42:51

if you want to go from zero to 100k.

42:53

If you're already here and

42:56

you want to scale, so on the

42:58

VIP level, I can go a little faster

43:00

and I can teach you a little bit

43:02

more about a master and optimize. At that

43:04

point, you're optimizing, right? At that point, you

43:06

need to make these choices because these are

43:08

the new choices that are available for you

43:10

to make. I'm not going to be talking

43:12

to people about what they should do with

43:14

their team or what they need to do

43:16

to split the difference and to A-B test

43:18

things on social media when they're at zero

43:20

to 100. I need to get you first to 100k. If

43:22

you're already at 100k, you need to be in

43:25

VIP. Okay, so we want to

43:27

do a couple things. How many of you are going

43:29

to be back with us tomorrow? For

43:31

everything that I taught you today, I have

43:33

about 10 more things to teach you and

43:35

that is why I create these

43:37

experiences because it's obvious. We

43:40

need to go deep. We need to have a

43:42

full immersion and there

43:44

is so much in every one of

43:46

those steps and you also need to

43:49

master it and you do the accountability to do it. One of

43:52

the things that we do in this program is

43:54

we put you in pods. So in addition

43:56

to having my sessions, in addition to having

43:58

expert guest sessions, you have each other to

44:01

keep you accountable and not accountability and

44:03

people who are my alumni say that those

44:05

people help them with everything and they're still

44:07

friends to the state. What I did inside

44:09

this program is what I do with every

44:11

program but this is a unique one is

44:14

I created the method that

44:16

really pulls together all of the moves. What

44:18

are the moves? Like it's like if you

44:20

want to get good abs, what are the

44:22

moves? They're different than just lifting

44:25

weights blindly, right? So you're

44:27

going to weeks one

44:29

through three, you're going to be

44:31

not only starting to choose your

44:34

path, right, for your business but

44:36

you're going to be cultivating and understanding

44:38

what is your morning practice so that

44:40

you call yourself to attention every

44:43

and you can trigger that amazing

44:45

flow state energy. Then

44:48

you're going to start to implement. We're going to start to tell

44:50

you what's next for you to do in your business, what's next

44:52

for you to do with your money, what's next for you to

44:54

do and you're going to start to implement

44:56

that. And then in the end,

44:58

you're going to start to see what

45:00

are the results of all of this and

45:03

here's the other thing. I'm not going to come

45:05

to your house and put your sneakers on for

45:07

you. You will have to show

45:09

up and do it. And I think that that's ultimately

45:11

one of the best things about being in my program

45:14

is I'm going to call

45:16

forward the badass inside of you

45:18

and that is who needs to show

45:20

up for this program. If you

45:22

don't show up for my live calls and you

45:24

don't do any of the things that we talk about,

45:26

it's just like with losing weight. If you don't actually

45:29

move your body, you don't actually drink any water, it

45:31

doesn't just happen for

45:33

you to you. You're going to

45:36

do it. And the best

45:38

part is never actually even in the

45:40

results. It's who you become in

45:42

reaching for it. The best part

45:44

is the fact that you're way,

45:47

way stronger and tougher and capable

45:49

than you think you are and I'm going

45:51

to call forward that part of you. And

45:53

so we are going to be looking at that and you're going to

45:55

be around people who play at that level.

45:57

And so that really is the thing. As

46:00

loving as I am, I'm also tough. And

46:03

I think we need that toughness in our

46:05

lives because it's not gonna be on me.

46:08

It's not gonna be on me to come to your house

46:10

and turn on that Zoom call for you. It's not gonna

46:12

be on me when I say, okay, this week we're going

46:14

and we're doing this and you're asking this exact question. And

46:17

I want you to come back and tell me the feedback

46:19

from your audience so we know how to tweak it, so

46:21

we understand what they're needing so we can brand it and

46:23

package it this way. I'm gonna need you to go and

46:25

do that. So those

46:27

of you who sign up, we are

46:30

offering you guys this business program.

46:32

We said that we were gonna have that expire tonight,

46:35

but so many of you didn't care about that till

46:37

just now, so we're extending that till tomorrow. So

46:39

if you want all of the steps

46:41

for me to do this, you've

46:44

gotta get in by tomorrow. Now anyone who already

46:46

signed up, you get all of these bonuses. That's right,

46:48

early bird always gets the worm. I

46:50

am so excited for all of us that some

46:52

of these women have already signed up for Boldly

46:55

Abundant because they're gonna make us all better. We

46:57

need more women who are in that badass force

46:59

of nature that you can't ignore because they

47:02

keep opening our field of vision and calling

47:04

us forward into our strength, into our empowerment.

47:06

I'm so proud of you. If you haven't

47:08

joined yet but you're joining, we wanna celebrate

47:11

you. It is huge. And

47:13

again, I'm not everybody's person. I'm

47:15

just not. Some of you, I'm like nails on a

47:17

chalkboard. I get it, I get it. Not

47:19

everyone's my person either. Don't sign up if I'm

47:21

not your person. If you're gonna be sick of

47:23

this, this is what you're gonna get. Don't do

47:26

it. There's other teachers who teach business. There's other

47:28

teachers who teach manifestation. There are, go find them.

47:31

But if this is for you, I

47:33

would do anything to be

47:35

resourceful and get in this

47:37

program because you will not be the same person

47:39

in three months. You will not have

47:42

the same friends in three months. You'll keep the good

47:44

people around you. You will not be spending time where

47:47

you don't belong. And you will be

47:49

making choices that you'll look back and say, I'm so glad

47:51

I spent three, because some of you are saying, here's what

47:53

I'm gonna do, Kath, here's my plan. I'm

47:55

gonna meditate and I'm saying, are you really gonna

47:57

be consistent? But okay. Then they're saying, I'm gonna

47:59

journal. I'm like, okay journaling, not sure if that's the

48:02

best thing for you to do without a mentor

48:04

because then you might just be complaining every day.

48:06

But okay, and then what? What

48:08

are you going to do differently if you

48:10

don't know what to do? I'm serious. I got

48:12

to be tough because the thing is I need you

48:14

guys making more money and I need you to change

48:17

the world. We got a world to save and I'm

48:19

not just saying that. Stakes are high.

48:21

So what are you going to do about the business? What are you

48:23

going to do about your talent? What are you going to do? What's

48:25

the next step going to take? Because

48:27

I know like you do. If you

48:30

don't have a clear path step by

48:32

step, I'm not sure that anything's going

48:34

to be different. And if you kind of know

48:36

in the back of your mind that you're pretty much going to do what

48:38

you did last week, you're going to have the same

48:40

year that you had last year. And

48:42

I think that there's a part of you that wants more. So

48:44

I'm saying if I'm not your person and I

48:47

am not all of your person for sure, there's many

48:49

of you who wouldn't be easy to say

48:51

that, but find it. The next

48:53

person who you go that is might go do it. Go

48:56

do it. Invest in yourself. You

48:58

know, people move heaven and earth to pay for

49:00

college. Why? It's a belief.

49:03

They have some belief that that's like

49:05

a necessity. So they will be resourceful

49:07

AF to pay for college. College

49:10

is very theoretical. I can tell you that.

49:13

Everything that I teach you, I did not learn in college.

49:16

I learned from a mentor. I learned

49:18

from a conversation with a coach. I learned

49:20

by going to a business event. I

49:22

learned through doing. So this money that

49:25

you spent on this program, it's not theoretical. It's

49:27

actual. You're doing it in real time. Okay.

49:30

Let me just quickly look before we get off at questions.

49:35

Questions about business. I see a lot

49:37

of you are joining later. That's really

49:39

exciting. I'm really proud of you. Honestly,

49:41

it takes tremendous courage to

49:43

choose the future and

49:45

not the past. Most of the time we look at

49:48

our present and our present is just a lagging result

49:50

of the past and what we believed and what we did. And

49:52

we go, well, this is the present. It's like, no, that's the past.

49:55

Whatever's in your life right now is a result of your

49:57

energy, your beliefs, and your actions from the past. Lead

50:00

you to the results you have, right? And.

50:02

It takes tremendous courage to choose the future when you're

50:04

just staring at the past. So most people do. They

50:06

just teachers in the past they say will the present

50:08

as all that there is which is really the past.

50:11

And. They just keep choosing to live into the past.

50:13

There's no reason for that. You were designed for. So

50:15

much more. So. Enrollment ends

50:17

this week. We're coming back tomorrow.

50:20

I target. I'm just reading through question how do

50:22

you price coaching when they're such a wide range.

50:25

I would say. And this is

50:27

what I'd Seats right? You. Look at the market and

50:29

you look at where you are starting out. And.

50:32

Courage. Comes up for confidence. What?

50:35

You also want to do is look at

50:37

like the low end in the thigh and.

50:40

Find. The middle. And when you're

50:42

starting to get the confidence. I.

50:45

Would be somewhere between the low in the middle. of

50:47

very quickly once you have this testimonials

50:50

use or to move up because you

50:52

have the confidence. Now. When you're

50:54

just starting out with anything, whether. You're a floral

50:56

designer. You wanted your first wedding or

50:58

your coats. The. Very very very

51:00

very very first thing you do. With

51:03

really just starting out. when I say earlier.

51:06

You. Run a test at first. Said.

51:08

The first wedding you deal with a

51:10

floral designer, you might do that. first

51:12

wedding or almost nothing. If. First

51:14

thing you do with us, take Pops. You might give

51:16

the keep up the way for free to get that

51:18

p that that feedback and that testimonial is everything for

51:20

you. But. Once you've now got enough proof

51:23

of concept, you do need to start charging. And

51:25

is so easy to start somewhere. Between. The low in

51:27

the middle and sell that courage turns to confidence

51:30

and in the beginning. You're. An amazing

51:32

person to be hired because you might think well who

51:34

am I to start a business? I'm I'm new as

51:36

a former that our new as a coat of like

51:38

yes. There is gifts for

51:40

your. Client in you being new. Because.

51:43

People who are. New are super invest

51:46

said. right? People have been.

51:48

Designing. Wedding Threat. They. Might not

51:50

even be the one to do it. They might have

51:52

their assistants who is new who's doing it anyway. Quality

51:54

does down. There's a lot of reason

51:57

why in the beginning your collaborative you're

51:59

invested in. the results for your clients,

52:01

there's something to be said for being new

52:03

that is actually awesome. So

52:05

I have a lot to say about that. What if you

52:07

want to reach people that can't afford market value?

52:10

So we're going to talk a lot about that. But a

52:13

lot of times this goes back to our beliefs because

52:15

women want to do the right stuff and we want

52:17

to be really philanthropic. And so what I

52:19

like to say is you get

52:21

to choose your fishing hole for your business and

52:23

you got to work smart, not hard. And

52:26

what I would like to say to

52:28

women is find actually a business plan

52:30

where you're choosing the right fishing hole and

52:33

then take some of

52:35

that money and give it away, create

52:37

philanthropy, create ways where you can give

52:39

as opposed to making people who can't

52:41

afford your buyer, don't make them your

52:43

buyer, help them out. But

52:46

the people who you want to

52:48

do business with develop the thing

52:50

for people who can afford to pay. And

52:52

in your business, this is what

52:55

great businesses do, you should have things

52:57

that create value for free and

52:59

you should have things that create value that

53:02

creates sunk costs where people get

53:04

a really big transformation. In my

53:06

business, there's a podcast that goes

53:08

up three times a week. That's free.

53:10

There's a lot of value in that. But

53:14

what we understand from human behavior is unless

53:16

somebody has sunk costs, they won't get

53:18

the same transformation because we have to

53:20

have an energetic exchange at the level

53:23

that we need to move

53:25

energy. And that's just if somebody...

53:27

I paid for my own college, right? Because

53:29

my parents, that wasn't in

53:31

the cards. You know what happened because I

53:33

had to pay for it and I had to figure out how to

53:35

have three jobs? I got straight A's. I

53:38

was a C student in high school. But why didn't I

53:40

get straight A's? Because I valued showing up for every class

53:42

because I was paying for it. When

53:44

you are invested, you will

53:46

get so much more out of it.

53:49

So you want to find people

53:51

who you can just give to

53:53

purely and you also want to create a business

53:55

around the market. You want to work smart.

53:58

So work hard, work smart. And by

54:01

the way, a lot of things

54:03

that people will say, I can't afford it,

54:05

I can't afford it, I can't afford it. And then

54:07

that same person will go buy a

54:09

Taylor's of concert ticket. That same person will go

54:11

buy a smartphone for $1,500. Why?

54:14

Why are they doing that? Why do some

54:16

people say, I can't afford this? And

54:18

then actually go spend ten times as much

54:21

money on something else the same day? Because

54:23

we spend money on the

54:26

things we value. We

54:28

have to value it. So do

54:31

you know how many people moved heaven and earth to

54:33

buy themselves a Taylor's of ticket? Those

54:35

same people may have said, that was

54:37

another time, I can't afford that, I can't afford that, what

54:39

do they really mean? I don't value

54:41

that. There are people who will look me straight

54:44

in the face and be like, I can't

54:46

pay to invest in myself. But their

54:49

cell phone bill plus the

54:51

wine they buy two nights a

54:53

week, plus their Netflix, they

54:56

value that. That's okay, let's

54:58

just get really honest, that's okay. It's

55:01

all right, it's really okay. Now

55:03

everybody has to be like everybody else. Well,

55:05

just let's start to understand

55:08

why then don't we value that? I'm

55:10

working with somebody who is helping me

55:12

with something. But she said to

55:15

me that working with me on this project has

55:17

changed the way she looks at things. And

55:19

she said, I realize she was driving

55:21

this 15 year old car. And

55:23

when you get in and the leather is falling off

55:25

the console and the steering wheel, she's like, I was

55:27

just sort of like used to it. And I kept

55:30

telling myself, well, I can't afford a nicer car, I

55:32

can't afford it. And she said, eventually I realized, what

55:35

does that mean I can't afford it? Why can't

55:37

I figure out a way to afford it? This

55:39

is not good for me. It sometimes doesn't even

55:42

start, that's scary. Can I afford to have a car

55:44

that I don't know if it's gonna start it? So

55:46

she went and got herself a

55:48

new car. And it wasn't something like, but it was

55:50

like a new cute little Hyundai

55:53

or something and she really loves it.

55:56

And she said, it's amazing, I didn't

55:58

even realize that I was undervaluing

56:00

how I felt about myself that I was getting

56:02

into this like a little bit scary old beat

56:05

up car every day. And she's like, and I

56:07

started to say to myself, wait, I do value

56:10

everything, right? About how

56:12

I feel and what I communicate to

56:14

myself. I want to tell you one more

56:16

thing, which is last thing I'm going to tell you, then I get

56:18

off the last day job that I

56:21

had, I was working for a

56:23

guy in Brentwood who sold real estate. And

56:26

I knew nothing about real estate. But this guy said to

56:28

me, you have amazing energy, come work for me. And it

56:31

was like golden handcuffs. And I knew that's a long story,

56:33

but it's a good story. At one point, I was there

56:35

for two and a half years. At one point, they

56:38

did like an annual review. And I went in to

56:40

meet with this other person.

56:42

And his name was Doug, he was

56:44

an interesting guy. And he said to

56:46

me, what do you want to make

56:48

next year? And I was all excited because

56:50

I had been paid 55,000, I was 24 plus bonus, which

56:52

was a lot at

56:56

that time, or so I thought in 2004. And I said, I want to make

56:59

75,000 plus bonus. And

57:01

you know what he said? Great.

57:05

And I leave the office and I'm like zippity doo

57:07

da. And then this guy Ryan comes

57:09

out and sits next to me and I go, how'd

57:11

your annual review go? He goes, Oh, what really? Well, and

57:13

Ryan started after I did, I was like a little bit

57:15

more of a baller there than he was. And

57:18

I go, what'd you ask for? And he goes, I asked for

57:20

150 grand base plus

57:22

commission. And I go, what? And

57:25

he gave it to you? He's like, Yeah.

57:27

So I get up walk into Doug's office. I'm like,

57:29

Hey, what happened? You

57:31

gave Ryan $150,000. I've been here longer and

57:33

I'm doing better than he is. I close

57:35

this deal, that deal. He

57:38

goes, it's a really simple point. I

57:40

said, what do you want to make next year? And

57:42

you told me an answer. I said, what do you want to

57:44

make next year? He told me an answer. I said so. And

57:47

he goes, what do you mean? He goes, you

57:50

just told me what your value is. You

57:52

just told me what you

57:54

expect from me. And I was like,

57:57

my God. And I was so mad.

58:00

And it was actually a blessing because I wound

58:03

up quitting and I wound up starting my

58:05

music business. I got

58:07

really, really fed up and sometimes you

58:09

need to get really, really fed up,

58:11

which is a really big gift. And

58:14

I got the hell out of there and I was like,

58:16

all right, it's go time. I got to figure out how.

58:18

And you know what I did? Because I had

58:20

been working for this guy who

58:22

sold shopping centers and we used to call

58:24

these investors and cold call investors about

58:26

investing in these big $300 million shopping centers

58:29

and buying pieces of these things. I mean,

58:31

that's the job I had. I was like, I got this.

58:34

And so I was fired up. I was

58:36

in my alignment and I used to pick

58:38

up phone and call ad

58:40

agencies. What song do you need for

58:43

a Target commercial? I was calling NBC,

58:45

ABC, whatever it was. And I

58:47

realized that that experience of having to like take

58:50

that action was really helpful to me. I like

58:52

took a note from that. And I

58:54

can talk to you more about how I wound up

58:56

building that business. But I built that business and my

58:58

first song that I licensed, I got $48,000 from Hasbro

59:00

for writing a song called We're Good Together for a

59:02

game called Words with Friends. It was an ad. And

59:05

I was like, that may as well been a zillion

59:07

dollars. I was so excited about making $48,000 for just

59:09

writing a song. It was unbelievable. And

59:11

on and on that went from there. And I started

59:13

writing music for McDonald's and I started writing music for

59:15

television shows and movies. And it was amazing. I

59:18

did it for 10 years. But I will

59:20

tell you that you determine your

59:23

price. You set your price. You

59:25

don't even realize you're setting your price every day. There

59:28

are people with less skill. And

59:30

they're making more money. You're gonna have to just own that.

59:33

And it's because they decided it. They

59:36

said so. Right? And so I started

59:38

doing all my music. It was like, well, you

59:40

can license a Bruno Mars song for a million

59:42

dollars for this Coke ad, or you can

59:44

give me 150 grand. That's a steal. And then they would give

59:47

me 150 grand. Right? Because they know what it's worth. They

59:50

know what the market is. But you got to know. You

59:52

got to know who's with me. So

59:55

if you want to get the full

59:58

business program, you'll be learning business. business

1:00:00

in this program anyway but if you want to get

1:00:02

my entire made to do this program you need to

1:00:04

sign up by tomorrow. Who's in? I'm excited

1:00:06

for you. I'm excited for you

1:00:09

to have this dojo. I'm

1:00:11

excited for you to take action. I'm excited for

1:00:13

you to be accountable. I'm excited for you to

1:00:15

show yourself who you really are and stop sitting

1:00:17

it out and sitting around. We're done with that. Alright

1:00:20

go to Kathy or comm slash join get

1:00:22

your bonuses plus the Kathy cash maybe you'll

1:00:24

come to an event in the future. Tomorrow

1:00:26

we're going to be doing some breath work and we're going

1:00:28

to be going deeper into what you need to do. We

1:00:30

talked last week about who you need to be. Tomorrow

1:00:32

we'll be doing a little bit of both. You'll be moving

1:00:35

some energy and breath work and then we'll be working on

1:00:37

what you need to do. I'm so excited. Let's

1:00:39

go. I'll see you guys tomorrow.