Brice started his career helping football (soccer) clubs find sponsorships in Asia, then got into sustainability. He's running BizSu, where he helps sustainable products go-to-market and helps companies find sustainable solutions.

https://bizsu.co/

Learn:
- how he managed to get leading hotels to give him B2B deals on sustainable bottles
- how he plans to transition to B2C distribution with COVID-19

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Subtle art of not giving a fuck

Alvin:  [00:00:00] Hey guys, welcome to Abyss Gazing where I interview entrepreneurs on how they are building their companies in a post COVID world. If you like the topic, but you can't stand the length, check out the website, abyssgazing.com that's a, B, Y, S, S, G, a, Z, I N, g.com where I post show notes and full transcripts of all the episodes.

welcome to Abyss Gazing the podcast where we interview entrepreneurs about how they're navigating the current turbulent times. Joining me today is Brice Degeyter  of BizSU where he helps companies be more sustainable and do good for the environment while developing business opportunities.

Brice, are you ready to begin? 

Brice: Hi. thank you, having me before. thank you for having me here. I'm all good. Thank you. Yeah, 

Alvin: no problem. Yeah, thanks for joining us today, 

Brice: my, [00:01:00] yeah. 

Alvin: So can you tell, I saw that you started off your career in sports in a few different roles, and then you went on to this company called central group in Thailand where there was more sustainable to you later.

Can you tell us a bit about how you made this transition from like sports to a sustainability related business?

Brice: yeah. I actually, I didn't, study, sustainability myself. I studied math, thanks to refinance. so it wasn't really, my, my, my, my field originally and, and I started a business when I was in Thailand five years ago. And so we were helping, basically football clubs to find sponsorship in Asia.

And. Well after, [00:02:00] after, more than a year, almost two years, the company found, we suddenly like really, in a motto of, of ours. we just lost our appliance and. Or, and all suppliers, because the King in Thailand guide died, at the time. And, so basically we, we, we lost the bid everything in the end.

Basically. What I realized at this moment, is that what I was doing was working in football. It was, it was good. I do this for, we, we had the feeling to helping a lot of people enjoying football more. however, I wanted to do something better for the community. I wanted to do something which is.

More important than this, which is more valuable. And so at that time, I, I, sorry. That's okay. [00:03:00] At that time, I, I, I then started to, to think about having my own business in sustainability. so I started with, No. With cameras. I started, to have a roll our window miner when it position with the minor room in sustainability.

and, so at the time I was, you got on the big sports store. And so it was still related to sports and somehow, and we were the first, the first of in Thailand to stop plastic bags. so that was a pretty, pretty good achievement. And, and then I wanted to do more than this. so then I moved to central group and I go to a major room.

In sustainability. and we stopped the plastic bags in, 10% of our stores. so knowing that the group, it's huge in Thailand, I was, there was actually [00:04:00] a pretty big thing for the country. and just a matter of days, all the competitors, did similar things. And a few weeks later, the government.

Fast alone to stop completely, plastic bags in, installs in time. And, so I was, it was pretty, pretty interesting to do, to do this. It was amazing actually. 

Alvin: wait, before you carry on, like I think w what you said early on about the football sponsorship thing is very interesting. Like that was your first try at entrepreneurship.

And it didn't go well. But, like now thinking back, can you think of like the reasons why it didn't go so well and like how you do it differently now? Is it because you said the King, the King died then, it had an impact and they don't how, how, how did the King Steph affect the business directly?

[00:05:00] Brice: Well for one year, pretty much the business was down in, in Thailand at that time. It was really big thing. It was a really big thing. however, a lot of businesses, still. Still went down after the, during and after, after this period, after this morning. So, what it means is that we were not resilient enough at that time, because we just couldn't figure out how to, how to survive at this moment.

so it was also our mistake in a, in a certain way. we were now really easy to resilient enough. And basically, I think at this, at this moment myself, I wasn't, much prepared, you know, from many people. I would say most entrepreneurs, the first experience is never perfect. maybe for  [00:06:00] maybe with it was perfect, but, most of them it's now.

and for me it was the case. I wasn't prepared at all. I, yeah, a lot of things that I didn't know. I could hear some people telling me this at the time, you know, the client, you feel like, no, I know what I'm doing. and actually you realize a few years after that you had no clue. Sometimes some, which we're doing really.

so yeah, I, it just, I just wasn't prepared and many different things. I didn't know much how to set up, set up a company, how to do business with people, how to communicate with people, how to interact well, in, in term of business with people. so. Yeah, it is. It's just, I'm just not enough knowledge and competencies.

I would say at the 

Alvin: time, at least, you went through that experience, like it gave you like [00:07:00] more, it's like more experience for your subsequent, and diverse as well. So, yeah. You, you went through one crisis already in Thailand. Now we are all going through another crisis, or maybe you're taking some lessons from that.

And applying it to your current business? 

Brice: yeah, it's, it's different, but it's, it's, it's pretty much, as Sudan as the, as the previous one ended, both of them, were very suited. yeah, if every, every, every lessons. really, Good experiences. I like what rich our grandson says, is it, you really recommend to, to start a business?

And he say, in the, in the worst case. You will learn from it and start again. and if you don't learn from it, at least you will have fun. Yeah. I liked this. I like her. So what medicines  they say I never lose. I either [00:08:00] we knew. Learn. it's exactly what happened in terms of business,

business entrepreneurship. 

Alvin: Yeah. Yeah. There's, bring it up to the present time. So be Sue Gannon. Tell us a bit more about what you do and what's the business model. 

Brice: Yeah. so basically we help companies to be more sustainable while, while, Making them lopping business opportunities. So the goal is really these two things.

It's really two on one side. How on the planet. the other side is, to be viable financially because basically, companies, they want to do good for the planet, but. They have the pressure from, from their shoulders. They have the pressure from bosses that they have. They have some sort of pressure, and they cannot, [00:09:00] allow, just, they cannot just spend money, for the planet without.

my Twitter or it should be included into, a strategy that, make them also, make money. How, and so we really want to work on these two sides. So it should be business, viable, and it should be sustainable for the planet. So sustainable on both ways. For the planet and for the business. And so basically, we, we distribute, we supply, different product and services to companies in Singapore, and we focus on, three topics, three topics, one, it's linked to the food.

So this is what we call the future of food. the second one, it's linked to beliefs. and more precisely. it's energy efficiency in buildings. And the third one, it's [00:10:00] linked to a single use plastic. So basically we want to tackle single use plastic. they damage our oceans and they, that makes mostly our health.

so we basically provide products which are made of. Alternatives to plastic. Okay. 

Alvin: So let's dive deeper into each of these three areas. So food building and single use plastics. So, so for the food side, how, how do you, how exactly is it so like, I'm what, what, who are your, who are the clients that you help or is it like restaurants or the food importers or was it down the food value chain?

Brice: Yeah. so it will be mostly linked to hotels and restaurant, I would say. So, for example, one of our solution, it's, it's a food waste solution. and so we [00:11:00] help a restaurant to reduce, on average by 40%. the ways they have, you know, hotels, for example, every day the waste 500. Kilograms of food, you know, all the B phase and stuff.

Yeah. waste. It's wasted. it's, it's, it's very bad. It's very big issue that we have. And so basically we want to solve this problem. And, and so in Singapore, I, I partner with, with a company specialized on this topic. another one, it's, it's a company making spirulina based product. So spirit, it's a, it's a bit groggy.

and it's a micro thingy that it's considered since many years as, the food of the future. it's been so many years that, has two notes. the experience to go on the, on ISS international, special space, [00:12:00] space station. and so basically, this meat groggy, contains 60% protein. I contain a lot of, vitamins.

Basically all divided means that your body needs any, contain also a lot of, antioxidants and nutrients. so it's one of the best source of food, that you could have no matter what. so it's a lot of super food that you can find in the market. And this one is really, It's, it's really amongst the really top one.

and we, the other advantage of it as well is that it's very good for the environment, because, it needs a lot of CO2 to grow. Most of your chewy has a bigger, the factory that grows and the bigger grows, the more oxygen he rejects. so it's like trees. but I'll be a much more powerful than trees.

So, basically this, this [00:13:00] product is source of food. It's clearly, it's a no brainer is clearly the best source of food that we can have on earth as the most sustainable one. 

Alvin: How are you helping with desperately now you. Like helping this, spilling up producer market the products? Or are you helping the, Oh, okay.

That's what you're doing. Okay. 

Brice: It's, it's, it's a part of it. so we had them to, to market it. It's really a collaboration. So we have them to market, the product and at the same time, where we also. Supply the product on, on another market, on a market where they are now. and so we, we worked closely on this, on this, on this topic and this regard.

it's one by connecting and doing business, business development and sort of selling product. And on the other hand, it's also giving feedbacks about the [00:14:00] market, about the, the customers, what your students think. it's. Yeah, being in term of marketing, giving as well. or vision about it. or insights.

So it's, yeah, it's, it's strong, strong collaboration and this is what it should be in business. You need you suppliers to survive if you want to survive yourself. and when you're an entrepreneur, a lot of companies fell within the very first year. so I want my suppliers. to survive, if I want myself to survive, that's the same thing basically.

So we, we have them, as much as we can. Yep. 

Alvin: So overall, you, when you say that Bisou you. You consultant, it's like a consult con consultancy model. You consult businesses on how they can be more sustainable while at the same time they are still making profits. And these are the [00:15:00] three areas that you have done so far for the full building and and single use plastics.

So do you consult them on how they can reduce food waste or like make use of the food waste and the building efficiency and single new classics. 

Brice: It's, it's a slightly different in the sense that, or, or business model is to sell products, and services. So, mostly it's product actually. so we will, get aware of which companies are interested in the products that we have.

And we will. Then supply opera to these companies. we will do as well a little bit of, of consulting. so as I explained before, in term of food waste, for example, it's, it's a consulting. we are so advice or com or clients, we advise them on what they can, and [00:16:00] what they should do. Harvard, this is.

I wouldn't say included as well in, you know, you know, where in our role, basically if we supply product, we also want them to do good, to implement them this product the best way. We're so want them to do good for their environment. so basically we would advise them. Just because we want them to, to succeed as well.

And it's just a matter for us to bring value. I believe we need to bring value, to companies. If you don't bring value, why, why are you here? Why they will choose you. so basically by advising them, I will say for free, we're so bringing them much more value than. what a core business 

Alvin: is. So how did you find your first customers for Mizzou?

[00:17:00] Brice: Yeah. so the first, first suppliers, I got, it was linked to my previous job, linked to my previous experience. so I would, we, We get to know, we get to know each other. And, and, and when I was moving to Singapore basically way, NAS, this I, this ID of business, then we, we knew each other pretty well.

So we decided to, to continue to, to work, to collaborate together. then the first, client. In Singapore. I was, it was after a networking event. I just, I, I basically made friend with, with the, the, with the people in these events. And, and one of them were really interested in, in the product that I had.

And. So, yeah, that's, that's how we started it. Tried a product. we met several times. we became closer and, [00:18:00] tried to solve their problems. and yeah, and that's it. I believe also it's more if you, you know, in, in, in, in sales, lot of people just want to push for their product. No focus on the people first, focus on what they need, what they want.

And, and from there, then you can include, if needed, what you have. So basically it's, it's what I did. 

Alvin: What kind of event was this? Was this like a sustained with the relater event or a just a business networking event? 

Brice: it was, it was a new new source of protein event. so basically, yeah, we were, we were trying different type of, different type of food, and it was how I was, Got introduced to the food. It was, this is chicken without chicken. This is [00:19:00] beef without beef. and so this is, I, how I, I talk about a spirit based product because it's so, vegetal source of protein. and so yeah, this is how we, we got along well with, with people at this event. 

Alvin: But you actually had the table at the event, or you just went there as a participant and then you went over, 

Brice: yeah, I went there.

Yeah. I went, I just went there on my own to, to have a look, try meet people. Yeah. 

Alvin: Okay. So, so for this first client, what industry was he in? Was he in the hotel industry? 

Brice: yeah, I was in the hotel industry. Yeah. 

Alvin: Yeah. So, I, we were talking about this earlier, so I remember like a lot of your clients were actually mostly from the hotel industry, so, how, how is that impacting your [00:20:00] business now?

Brice: yeah, so this goes client. It was. it was Shangri-La. So I'm happy to happy to name them cause they are pretty, it's very good what they do. really like it. And now of course, all the hotels in Singapore, are closed. we as well, work with, restaurants. we work with, stores. So of course.

Right now it's more complicated because I love them. they are closed, for another six weeks. So, right now how we, how we change this is that we, focus more online. So I believe that what we do now, will affect us much more than we think, over the long term. So we are doing much more things.

Online. We work online. We have our meetings online. [00:21:00] We order food more often online. we buy groceries online. and so this is something that we didn't focus. Enough, until, until now. And so this is something I want to really want to target now, because it's clearly it will be the, the future of our business.

Alvin: Yeah. Like I've been reading, I read this article like a few days ago. They were saying that because people are ordering more online, the other delivery there is so much use of all these single use plastics as quite bad for the environment that you, you no longer go to the restaurant to eat and wash the plates.

Usually if you go down there and eat, but now it's all plastic. And then in the U S there are even some supermarkets that say you can no longer bring your own bag because it might contain jumps and they want you to just use the spot plastic bags. [00:22:00] I think you can, if you can find some alternative to the single use for all of these supermarkets or delivery, that can be one.

One way to go.

Brice: yeah, this is actually what we have been focusing on, since the beginning. this is single use, compostable product. single use. Plastic are very bad. Yeah. we usable. products are very good. However. People don't really have the habits of using them. Even even myself, I, I have reusable coffee cup.

I have reusable, but or further, do I bring them all the time with me? Not exactly. So basically all, Oh, jobs is the beginning was to bring a single use compostable product. So we have tons of product, which [00:23:00] are, compostable. we have, compostable, but our father, so the bottle itself, within three months, it is, appears.

It's, made of plants. It's amazing product. we have a lot of, take away boxes and containers. Yeah. Made of, by gas, fiber. And so these are compostable within 40 days. Beautiful. 40 days. It's, it's nothing you can put them in any side. A nourish is the side. that's, that's an amazing product. And, and it's, it's really a circular economy that is pure sense because.

But I guess fiber product, it's actually made of, the sugar cane. So once you move the shear of the cane,

and in cases it's spur, and so it creates CO2. it creates carbon [00:24:00] emission. And what we do with this is that we make a fiber and we put it in a mold, and we have a new product. And, and so. Then this product, you can put it in the, in the fridge, for several days until two weeks. No problem. We can put it into that in the all the microwave.

It, you have tons of utilizations. it's just this material. It's, it's great. So we have these type of things for restaurant, for and for individuals. And, and then we, we, we did as well with a compostable, shopping bag. So we supply a shopping bag made of plant as well. and the shopping by doubt as resistant as plastic.

It's again, amazing material. It's, I don't know why we don't use this. 

Alvin: but it is the cost of it a higher then. Normal 

Brice: plastics. So yeah, usually I, [00:25:00] I can hear about ghost or bottle of water. they are the same, same cost, same price on the market. Then, come on, but of water and they are even, they are even more cheaper than none of bottles that come from the other side of the planet.

Like. Yeah. You know, it's, it comes from the other side of the planet and it's last stage. Fiji. It comes from the other side of the planet and it's plastic. And over there they don't have, you water, for themselves. but they explore water. it's, for me, it's complete nonsense. and and so this is the same.

It's ready, the same price of. common water. for the take away boxes, the containers, it's 10 cents per piece. Every, Hocus center, every food center, they can potentially have it. If it's too expensive, 10 cents, increase your price of 10 [00:26:00] cents. nobody, nobody really mind, but. The value that you bring to your customers, it's much more higher.

It's much higher than just 10 cents. and for them, buys is, is, is the same. we supply as well. Compostable strokes. What is the value that you bring to your customer? when you have a straw which is not made of plastic in your drink, if you drink a MERITO and your heart is feeling of doing something good for the planet.

I promise you that the filling it's way different compared to, to having a plastic straw. so just, if we think about the value, again, it's been almost, the cost itself is the same. The value is, it almost. 

Alvin: one thing is like, how are you distributing all these materials? Not a bit. Well, I, I think actually there, there will be a demand for more and more takeaway material as the, even they say they are currently using plastics.

[00:27:00] At some point, the supply chain, this is going to be a harder and harder to find new materials. So I think there's a good opportunity for you to go to the Hawker centers or restaurants and then see like, I have all these. So I've seen in both materials. do you want the other, are you doing anything along this line now?

Brice: Well, try to, we have a lot of stuff to do, so, so yeah, really, we really try to, as well, the thing is we, so far I like, what, Simon signing says. connecting to two companies is, is it connect to companies that are willing to hear, which are willing to hear you w which are willing to, hear what you, what you, what you have to say, what you are saying.

it's really what we do. It's, we just want to talk to companies which are really to push sustainability forward. and because you [00:28:00] just right now we are pretty small, so you waste as well a lot of time, to communicate to everyone. So, so far we have been communicating, only to the companies who are willing to hear what we, what we are saying, willing to buy what we are selling.

Alvin: Yeah. But I think, W w was their current situations. Like everyone, everyone is looking for more take away materials. If you, you don't even have to talk about the testing. If the cost is competitive, even the people who are not that induced sustainability. If the cost is combat, if they will be interested as well.

Brice: Yeah, for sure. Well, we, we, we, we, we fight. We communicate, as much as we can. yeah, it's, it's, this is, this is what we do. I know we have several companies, coming back to us and say they're interested. it's, it's not the case for everyone [00:29:00] at the moment. It's not the case for every companies. So we still have a lot to do.

Okay, 

Alvin: nice. So, anyway, for the business model part, right now you're, you're setting up the deal to import the materials from the different suppliers, and then you make a commission of, of each deal, or obviously you mink. Of a margin from the CEO of each, each SKU or something like that? 

Brice: Yeah, it's a bit different because, there are several, services brought as well.

It's, it's more like a, a collaboration. So basically, it's, it's, it's a bit, it's, it's a bit different, different, different than this, but yeah, basically. When, when a pro post virus, yeah, the, the, the best way for us to, to survive from this, from, [00:30:00] from, from this work is to make modern under product that we sell.

yeah. It's, it's, it's one way, one way to say simple. It's, it's this. Yes. Then. More practically, it's slightly different because, because basically we know suppliers, we, we, we collaborate with our partners. so the price that we sell the product is not the price that we sell it to, to us. And, and, so, yeah, it's slightly different, 

Alvin: particularly.

Oh, I see. So have you encountered any problems in the logistics supply chain recently? Like, I, I've been reading about, they say the passenger flights have been won the biggest free, effort providers. But then now with all the passenger flights cut down, there have been problems like trying to get the planes to fly.

Have you encountered any problems with your supply chain. [00:31:00] 

Brice: yeah, yeah. We got some, late, just, a few days back. we had to receive. quite a big box for one of our clients, and the box was lost. I dunno, I don't know how exactly. I do know how it was possible. but, like we paid more to, And to have it delivered quite fast and, because our client wanted to need to, to have it fast and, and the product was lost. The box was lost. yeah, the app. And sometimes, and during this period, more surprise is, often, it could happen every day, like at least, at least every week I would say we need to, yeah, we need to, To be aware of this and to, to pay attention to that. 

Alvin: Okay. So going forward, what are your plans for the next few 

Brice: months? well that's, that's, For the next few months were developing [00:32:00] online. clearly it's. It will be key. it will be key for us, but it will be key as well. I think for many businesses, we need to improve on communication.

so now, not everybody knows us. and we have product for everyone, and affordable for everyone. So, we need to be, I mean, one of the JV, one of our executive objective, sorry, is to be a, is to be known, from everyone. So we need to keep working on our communications. and, yeah, I think if we, I mean, if we have this, we will be clearly on the, on the right track, Lisa and took customers.

that's for sure. That's crucial as well. We need, you need to hear more from us. We need to, yeah, I've all product and services really fitting what they need. yeah. It's. That's already quite, [00:33:00] quite intense, but a few months it's going to be pretty intense. That's exciting. Yeah. 

Alvin: And your, your target customer segments might have to change a bit in the next few months compared to what you were doing before, so, 

Brice: yeah, for sure.

Yeah. Online would be, would be for sure, much more present at, what we were, what we were thinking originally. I'm well, how 

Alvin: are you, trying to plan out the online presence? So is it going to be lead generation basically? So because it's still B to B, or are you trying to shift to more B to C model as well?

Brice: Yeah, I wouldn't be more, it would be moving to C for sure. B to B would be, it would be, it would be for sure, less strong, and, and B to B, B to C, the lasso things that we can, that we can play on this, on this market. so yeah, we [00:34:00] would focus much more. this, on this business, 

Alvin: can you tell me a bit about how, so are you imagining like the individual consumers, maybe they want to order more reusable, packaging, but what, or is it more like hot girls?

They see the hot ghosts. They go online. They are trying to search for, Reusable packaging. Then they just order, okay, I need 100 Deno. Then you deliver 100. 

Brice: It's, it's, it's quite simple. We need to, we need to be on all the platform as possible. Yeah. everywhere, when we're all products, can be found.

We need to be there. It's, yeah, just us impose this if we need to. if someone wants to find us, which will make it very easy for them, to do so. so yeah, that's, that's the target. So we need to be on all the big players. Lazada, xAPI, Amazon, and, [00:35:00] we need to be. Present on this, on these platforms and this menu, it doesn't as well.

Alvin: Okay, I see. So, 

but the target customers will still be like small businesses like the hawkers or, or do you want even the home users to order your products as well? Because the home users, I don't know how. A white lead, they will use the reusable materials because they can usually, let's say I order, I buy food from the supermarket home, then I cook the food.

I use my plate. Nine can wash the plane afterwards. Why? Why would I order the reasonable plates? 

Brice: so, Oh, okay. Takeaway boxes. or containers, compostable containers. this, no, indeed. You're right. We [00:36:00] won't target individualism. however, we have a products. It's a toothpaste and the toothpaste, it's actually not a normal toothpaste.

it's a tablet. so it's a little tablet, that you. Bite and you show it, you brush your teeth normally, and then you rinse normally. And this little tablet, we remove the water because very, we already have Selema, so we don't need to have water. the biggest ingredient in two spaces, water. So we removed it.

We don't need it. we removed a plastic, because. Plastic, our bad, and toothpaste juice. They are not, recyclable idol. So we removed that and we move all the harmful chemicals, because you have a lot of harmful chemicals in toothpaste. we don't know, usually, [00:37:00] and none of kids that will swallow the toothpaste.

It's really bad. This is really bad. so this toothpaste. A toothpaste tablet, we sell it. and so this, it's, we were targeting OTRs originally, but we can easily sell it to individuals. and we recommend Indios to, to use it because it's much safer for them, just much safer. And it's more expensive than a common toothpaste.

Alvin: Oh, interesting. So, so you have a few more products like this also, like the home user can use as well. 

Brice: Yeah. yeah, we have, we have several ones. Yeah. We have, almost 10, 10 partners. So 10 brands. we work with. So different, different type of products from expense. 

Alvin: Okay. 

Brice: Yeah. 

Alvin: That's very interesting.

Okay. So, so, so basically in that is your plan for going online, right. Rather than you still, you [00:38:00] still want to do the B to B site for the packaging? but, but the online site will be mainly focused on all these home use products, like the tablet and other, other 

Brice: things. Yeah. So basically on online we can sell, so this tablets, toothpaste, tablets, we can sell, the compostable bottle of water, and we can sell the spirulina product.

and I talked about earlier. Yeah. so this three type of products, we can easily sell them online. We can easily sell them to, interviews. A two household. Yeah. And yeah, this is, this is what we do. 

Alvin: Yeah. It makes sense. Makes sense. Yeah. So it sounds like, sounds like a plan. So let's wrap up here with some quick fire questions.

Brice: tell me, so 

Alvin: what's your favorite book? It can be a business book or even non-business book. 

Brice: yeah, [00:39:00] I've read a lot of, business book. I kind of prepare this, one I really like. It's, this one Subtle art of not giving a fuck, from Mark Manson. I really liked this one. it's, yeah, it really, it helped me personally, so this is, it was two.

Learn myself more. Yeah, me. probably my favorite. It's, this one 

Alvin: friends 

Brice: and influence people. I don't really like the title of it. it's, it's an amazing book to, know more about all the people. I will say. And when you more, when you know more about all those, you know more about yourself as well.

It's really an amazing book. It, like you need like almost 30 years, to write this book and it's really powerful. So, yeah, this one. Yup. 

Alvin: It makes sense. So who are some founders, you know personally and you think they are doing something interesting. [00:40:00] 

Brice: yeah, there are many, many founders actually that I that I know even more when you're linked to system.

ABGs are many people. They do amazing things. if I need to keep only three, there is a. A friend of mine, is, it was an ETF as well, like you and, it works on, it works on, on plastic additives as well on plant base, plastic alternatives, mostly with, with mushrooms.  yeah, very likely.

what is doing. another friend of mine is, is Lemmy Sopheon. it works for a company called, hug 40, rings, H Hong Kong, a, a on Dora, C Canada and K like kingdom K. Hack 40 and, like hacking and, yeah. And [00:41:00] what he does, it's basically bringing innovation, into cooperation. yeah, it's, it's really like, I really like what these guys do.

and then. last one. I will say it's, it's another, another friend of mine that I, that I had to change to, to, to meet and to discuss a lot on, on sustainability. his name is Taylor. Taylor. He can, he can, I can, sometimes I'm, I'm, I'm, I'm confused in English with, with the eye. Is it was a former engineer in oil and gas, and, and now I just, it just wants to do a lot of research on how to, protect the nature, decarbonize the economy, and, and, and push this research to, companies and governments.

and yeah, basically it's, it's, yeah, it just. very stop what it was. the, [00:42:00] the, I would say the combine, there's so very safe and comfortable job that he, that he had, to, to do nice and really, help the planet to, to be a better place. I really admire that 

Alvin: was his 

Brice: company. it's, so now he has a company called, three 50, so it's, so, yeah, so it's a, it's a consultant, right now.

And, his company is, is called, three 50. I'm sorry, give me, just to sake. Three 50 Singapore, does the name. Okay. okay. Yeah. Very interesting. Would they, would they do, 

Alvin: okay. Interesting. Three 50, Singapore. Alright, so final question. What's one thing you would tell yourself? w when you start that your entrepreneurial journey journey.

[00:43:00] Brice: Be surrounded, by, smart, people, who can, because you really need a lot of help when you're, when you start your entrepreneurship journey. so be surrounded by advisors, be surrounded by people who have experience and can, teach you as well. A lot of small things. that's one thing.

another thing that I really like, in the, in the book of Mark Manson is that it's okay to be different. and it's also what, Robert Green says, in, in, in some of his books, it's, it's OK to be different and. In business, you actually have to be different. It's a, so what, Peter teal says, be different from the others.

And, and then the last,

when you are an entrepreneur, if you don't take risk, if [00:44:00] you're a thing too small, yeah, we'll never make it. I will be. Very hard and low in complicated to make it. so yeah, take risks, 

Alvin: take risks and think big. Okay. 

Brice: Right. Yeah. Yeah. 

Alvin: Okay. Thanks a lot. Breeze. So surround yourself with good people. Don't be afraid to be different and think big and take risks.

So Bisou you're shifting it from a B2B model, which has been serving hotels, trying to shift towards a more B2C online model while doing the B to B site as well. And then in the coming months at that, let's see if you can come, come on, come on on the show again in a few months and see how you're doing.

Brice: Yeah, I would love to. I would love [00:45:00] to with Breyer. 

Alvin: Okay, thanks a lot Reese.