Rocky Lalvani joins me to talk about how to transform your business from a cash eating monster into a money making machine. Rocky is Chief Profitability Officer for small business owners and a Certified Profit First Professional. He teaches them how to ensure they get paid and they make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz and Profit First System. They change the accounting formula of “Sales – Expenses = Profit” to “Sales – Profit = Expenses”.

This ensures Profit comes first! Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents were in their 40’s. It was his parents’ second time starting over in life as they moved here to experience the American Dream. In spite of a lot of struggles and his mom passing away when Rocky was 7, he has been able to achieve financial and life success.

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