Dan Martell offers today’s business owners a fresh approach to fund-raising strategy. Watch the interview above for a front row seat into mindset behind the greatest “Growth Stacking (not Hacking) Show” on earth.

Structuring how and when businesses deploy their core marketing message is essential for successful fund-raising campaigns. Software as a Service (SaaS) business models are no exception—in fact SaaS businesses often have an especially difficult time with this. To thrive in today’s ever-growing, over-saturated, (and often over-hyped) online marketplace it takes savvy forethought and extremely flexible execution.