Dr. Matthew Champagne is a researcher, university professor, and entrepreneur. Since 1998, he has advised more than 600 companies and organizations on how to increase engagement and response rates through better surveys. 

Dr. Champagne currently works with the U.S. Department of Energy, Embedded Assessments, and Cruise Lines International Association (CLIA), to name a few. His work is guided by more than 20 years of research and has been applied across nearly every industry.

In this episode…

Surveys are a crucial tool for most businesses and organizations. Everyone wants more data that can inform decisions, strengthen customer relationships, and reveal weaknesses. However, the standard survey is ineffective and unappealing. The problem isn’t the use of surveys, but the way they are designed. Customers want to give feedback, and now, you can offer a better way for them to give it. 

Dr. Matthew Champagne has spent more than two decades in research, specializing in how assessments and surveys are used. His insights have changed the way surveys are used today. Now he shares some of his knowledge on the subject.

In this episode of Access to Anyone, Michael Roderick speaks with Dr. Matthew Champagne about surveys and how to do them the right way. They touch on his extensive background, how he changed college assessments, and his research. The two also discuss market research, poorly designed surveys, and increasing customer satisfaction.