Join me for a lively chat with Karen Raven, a CPA and owner of Profitable Firm, to discover the world of accountancy marketing from two accounting marketing experts. 

Karen and I share our perspectives on marketing, branding, and content creation for accountants, and challenge each other's thinking. 

From the significance of specificity in marketing to the role of AI in content creation, we cover it all. 

Hear why Karen likens marketing to a steam engine, and how we agree on is the need to find your marketing rhythm as we explain our version of this concept, highlighting an approach that respects the ebb and flow of marketing efforts.

We also explore the essence of providing value in sales, the importance of collaboration and relationship building, and the key role of being genuine and specific in your marketing.

And if that is not enough, Karen also shares a link for pre-ordering her upcoming book, "The Accountant Marketer."  

Whether you're a seasoned accountant or just starting out, this episode is packed with enlightening discussions and practical tips that will help you become a marketing maestro in your field. So tune in, have a laugh, and learn something new!

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com