In this episode, we meet Joseph Cox as he explains how he started and grew his niche accounting firm, E-commerce Accounting socialising in supporting online retail businesses. 

Joseph's inspiring tale of entrepreneurial spirit is a testament to the power of seizing opportunities, following instincts and embracing the challenges that come with growth and expansion.

Join me as I go beneath the surface of e-commerce accounting and discuss the trials of marketing a growing firm and the strategies Joseph Cox employed to create a name for his brand. 

During this episode, Joe opens up about capitalising on an unused domain, networking events and, his thoughts on scaling a niche practice. 

We also delve into the future of the industry, discussing the potential implications of AI and outsourcing. We discuss the challenges associated with hiring and remote work, raising questions about how the industry might evolve. Joseph also shares his experience of 'service pods' in accounting firms and discusses his transition from accountant to business leader.

And of course, we find out what Joe thinks is the most sexy thing about accountants! 

You won't want to miss this!



Connect with Joe here - https://www.linkedin.com/in/cox-joseph

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com