Creating a strategy for long-term success requires intense analysis. Forecasting is an accounting technique that uses data to make estimates about the future and they are commonly used for budgets (projected revenues, costs, and expenses) by estimating future demand for products or services, including variations in demand caused by seasonal shifts or changes in the economy. By comparison, a projection presents one or more hypothetical courses of action that a business might follow and is usually prepared for a restricted or specific party. 

Bell & Company provides expert accounting and business advisory services that can help business owners review and analyze data to better forecast business trends and support the development of projections to help guide the direction of a company.